|When:||Back to Calendar » August 28, 2012 (all-day)||Where:||The Portside Centre, level 5, Symantec House
207 Kent St
Sydney NSW 2000
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Content marketing and content strategy became a key trend in 2011 and is on everyone’s radar in 2012. As old digital platforms mature and many more emerge, content has finally found its place as a key differentiator for e-commerce and digital brand-building activities.
This course will guide you through developing a content strategy and marketing plan, including generating the content types, guidelines and editorial plans to support it.
More information: www.econsultancy.com/aulearn