|When:||Back to Calendar » December 11, 2012 @ 6:00 pm - 9:00 pm|
|Repeats:||Weekly on Tuesday and Thursday until December 20, 2012||Where:||General Assembly
608 Harris St
Ultimo NSW 2007
|✔ Add to Calendar Add to Google Calendar|
Exclusive offer to Marketing readers: SAVE $200
Make your users work for you. In this six-week course, you’ll learn strategies for quantifying the effectiveness of your marketing campaigns, giving you valuable insight into what you can gain from your audience. In addition to gaining an understanding of the digital marketing landscape, you’ll be introduced to various techniques and methods for structuring and tracking a multichannel goal-based campaign, allowing you to better convert viewers into paid customers. Topics include the conversion funnel, the psychology of why a visitor becomes a customer / lead, and how to effectively build an online advertising campaign from the ground up.