Marketing and Communicating with Today’s Youth [SYD]

When: Back to Calendar » April 18, 2013 – April 19, 2013 (all-day)
Where: Citigate Central
169/179 Thomas Street
Haymarket NSW 2000
Australia
Categories:
Forum

Today’s youth are Millenials. They are growing up in the digital age, with access to technology their parents could scarcely have imagined. Engaging today’s 6-16 year olds offers a big opportunity for many organisations, but success in this market is a real challenge.

At this one-day forum, you’ll hear from organisations who’ve achieved real success in marketing to Millenials. You will learn about:

  • Who are the Millenials? Understanding the youth market demographics
  • How social networking and mobile apps can build real engagement
  • What about the parents? Getting parents on board with your brand message
  • The ethical issues of marketing to youth; safety, privacy and your organisation’s reputation.

Hear successful case studies and expert perspectives from:

  • Jane Caro – The Gruen Transfer
  • LiteracyPlanet
  • Nickelodeon
  • Scholastic Australia
  • Total Girl / Pacific Magazines
  • Skoodle / IMA Education
  • Playground Communications
  • Bubble Gum Interactive
  • iris worldwide
  • CyberSmart / Australian Communications and Media Authority

Find out more information at arkgroupaustralia.com.au/Events-E053MarketYouth.htm

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