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The evolution of social media thinking | FRANk
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The evolution of social media thinking
KevinTEBG on
Top10 most watched videos on YouTube Australia
evansyd on
Cricket Australia recruits John Howard and Jimmy Barnes to promote Ashes
Mark@MakeThemClick on
Marketing myth busters: if people prefer print ads, are digital marketers failing?
Duncan on
10 myths about agencies from a former client
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Ad:tech Melbourne 2013
Belle Kwan
About Belle Kwan
Assistant editor, Marketing magazine & marketingmag.com.au A marketer's dream who believes everything she sees on TV. Advertising is not evil, it is an artform and a science.
40% of Middle East and North Africa users spread online feedback
Word of mouth can be a brand’s best friend, but also its worst enemy. With the ease of spreading recommendations or negative feedback online, brands...
by Belle Kwan
NZ champions of Rugby social media
Not only did the New Zealand All Blacks walk away champions of the Rugby World Cup, they also emerged leaders of social media during the tournament. With...
by Belle Kwan
IAB Australia: Its official – online advertising increases sales
Digital channels have been hot in marketing for years: measurable, new, integrated – they tick all the boxes. But the big question, as countless marketing...
by Belle Kwan
58% of consumers buy beyond shopping list, says TorchMedia
How do you shop? Are you organised and stick strictly to a shopping list, or are you impulsive, and take long walks down shopping aisles, waiting for products...
by Belle Kwan
ninemsn answers Australia’s new passion for food
The Australian food landscape has advanced far beyond Vegemite on toast for breakfast, and a meat pie with ‘dead-horse’ at the footy. Since TV shows...
by Belle Kwan
Colliers gets digitally savvy
Campaign: Colliers International digital marketing automation Client: Colliers International Agency: Sitecore Australia and BlueArc Group Background Colliers...
by Belle Kwan
Malaysians’ love-hate relationship with celebrities
Brand ambassadors are a common, and often highly effective, marketing tool. From designer fragrances and clothing lines to coffee brands and even banks,...
by Belle Kwan
Shoppers demand more payment options from online retailers
Although 97% of Australian internet users have scoured the web, found great deals, and checked-out on their shopping carts, many of them feel that their...
by Belle Kwan
Women lead in property market
Last week, we reported that women are the drivers of the current retail economy. However, it appears that its not only daily purchases that women have...
by Belle Kwan
The Storyteller – Paul D’Ambra, Logitech
Sean Greaney speaks with Paul D’Ambra, marketing manager, Logitech, A/NZ. There’s a place where the uninitiated’s vacant looks in the face of obscure...
by Belle Kwan
Hungry Jack’s adopts ‘better’ tagline
Fast food chain Hungry Jack’s has ditched its 16 year-old tagline, ‘The burgers are better at Hungry Jack’s’, replacing it with ‘Hungry...
by Belle Kwan
Burberry top brand in cyberspace
Take a walk down New York’s Fifth Avenue, Sydney’s Castlereagh Street or even a trip down to Victoria’s Chadstone Shopping Mall’s ‘golden strip’...
by Belle Kwan
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Recent Comments
The evolution of social media thinking | FRANk
on
The evolution of social media thinking
KevinTEBG on
Top10 most watched videos on YouTube Australia
evansyd on
Cricket Australia recruits John Howard and Jimmy Barnes to promote Ashes
Mark@MakeThemClick on
Marketing myth busters: if people prefer print ads, are digital marketers failing?
Duncan on
10 myths about agencies from a former client
Upcoming Events
Jun
21
Fri
Google Analytics User Conference (GAUC) [MEL]
Jun
27
Thu
8:30 am
Create value at every touch
Jul
17
Wed
Ad:tech Melbourne 2013
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