In 2013, brands are posting an average of 36 times per month on Facebook. Over a year that adds up to 432 posts. That’s a lot of content. With the average Facebook user liking 40 ...
In The Dark Knight, Bruce Wayne seeks advice on his latest foe, Joker, from his astute cockney butler Alfred. Mr Wayne (logical, measured, likes to dress up as a bat) is stumped. “Criminals aren’t complicated,” ...
A few years ago I attended a screenwriting class taught by a friend at UCLA. The topic that night was television. After some discussion about the major television networks, a student asked what they generally ...
In Rocky, a mumbling underdog boxer goes toe-to-toe with a big-talking, well-funded opponent by using unorthodox training methods designed to help him go the distance with the best fighter in the world. Social media was ...
In the movie Jerry Maguire, Tom Cruise has an epiphany. He writes it down. The gist is this: less is more. He stays up all night working on his mission statement, and when he’s finished, ...
In traditional media there is an old phrase you may have heard: ‘If it bleeds, it leads.’ Tabloids, television news and even broadsheets know that if they post a story involving death, gore and general ...
There’s an old screenwriting phrase worth remembering when creating social content: Show don’t tell. The concept is fairly simple: whenever possible, communicate your point with a visual direction, rather than with dialogue. ‘Exposition’ is also ...
