Author: Daniella White

AFL dominates top 20 but Panthers are the most valuable Aussie sports brand

Daniella White
December 5, 2013
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5 things that will matter for brands in 2014

Daniella White December 4, 2013

Maximising the consumers experience on multiple levels should be on the top of marketers’ to do lists in 2014, according to the global brand experience agency Jack Morton. Helen Graney, managing director of Jack Morton ...

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New metric to help advertisers capitalise on Aussies’ changing web use

Daniella White December 4, 2013

The Interactive Advertising Bureau (IAB) and Nielsen have launched a co-founded pilot to better measure Australia’s growing mobile audience. The pilot hopes to help advertisers capitalise on the changing ways Australians access the web. Head of ...

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Author: Daniella White

Author: Daniella White