One of the most critical issues for businesses is being clear about their sustainable competitive advantage (SCA). Or put another way, being able to answer the question: “Why would someone buy from you and not ...
Many companies go on and on about getting close to their customers. They think that by repeating such a mantra they will better understand their needs. However, when you start to experience the offering you ...
The one question you need to be able to truly answer… ‘Why would someone buy from me and not the person down the road?’ Easy to ask, difficult to answer. Put another way, are you clear on ...
Content is the new currency of effective marketing. Why? Because the power has shifted and the model has changed. Businesses can no longer get away with blasting messages, proudly trumpeting their products or services, and expecting ...
