The central drivers of good mobile advertising are the quality of the call to action and the relevance of the offer: the time, the place, and what’s in it for me. As a consumer, I’m ...
How to make mobile work with out-of-home? Mobile and out-of-home, combining the two makes a lot of sense. There’s no shortage of technologies, no shortage of content, and no shortage of receptive consumers. I’ve been ...
News from the UK’s Outdoor Media Centre (OMC) shows UK digital out of home (DOOH) revenues continuing to grow at a rapid rate. Why? It’s the happy convergence of OOH operators spending a very large ...
A couple of weeks ago I offered four tips on how best to use QR codes in out-of-home media. Since that time, I have had the chance to get ‘in the field’ in London, ...
As digital convergence muddies the boundaries between emerging and mainstream media, we are seeing a wide range of new communication solutions that deliver a deeper user experience for consumers. Quick response (QR) codes are one ...
