No matter what industry your work in, there are always better ways to frame or position your pricing. It could also mean the difference between a successful and an unsuccessful product, winning or losing the ...
But wait… there’s more! Last month, I shared some of my favourite pricing cartoons with Marketing mag readers. The ongoing popularity of cartoons surprises me, given the decline in the medium that for many years ...
Cartoons are great. Although they are usually humorous, they often have a very serious message attached to them as well. And pricing is no exception, as you will see as I share with you ten ...
We all know that pricing is the forgotten P of marketing, but it cannot be neglected when prices are presented to customers. This post, and the accompanying video, explores ten ways you can better present ...
If the video below is not displaying properly, please refresh this page. Ever wondered about the origins of some of today’s commonly used pricing practices? You might be surprised to learn that some of ...
In this video blog Jon Manning takes us through ten reasons pricing is now an issue as vital as ever to marketers: The power of the consumer, transparency of competitor pricing online, the smartphone as ...
