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Author: Lucio Ribeiro

Author: Lucio Ribeiro

Social & Digital
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  • Lucio Ribeiro
  • access_timeNovember 28, 2014
  • remove_red_eye574 Views
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Enhancing occasion-based marketing with social listening and online analysis
Lucio Ribeiro April 17, 2014

It’s something marketers have long known: consumers eat and buy based on occasions, not by demographics or psychographics. Therefore, leveraging an occasion – like the fast-approaching Easter period – presents a real business opportunity. And ...

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Separating what’s cool from what’s useful in emerging tech and digital media
Lucio Ribeiro April 10, 2014

Walking around the South by Southwest (SxSW) conference and festival  is like stepping into the future – a very busy and energetic future. Set among a landscape of free food, giveaways and parties, everywhere you ...

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