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Marketing

Feature: The Era of the Buyer
In B2B marketing, as in B2C, a revolution has been brewing over the past few years as the power of the buyer grows. This power struggle has seen marketers...
by Marketing
Shock jock Alan Jones re-signs with 2GB
The Macquarie Radio Network has resigned controversial radio commentator, Alan Jones with 2GB for a further two years. Having sat in the Breakfast Show...
by Marketing
YouTube CEO Salar Kamangar crowned Media Person of the Year at Cannes
Following on from the past three recipients (Jack Dorsey, Eric Schmidt and Mark Zuckerberg), the Media Person of the Year at Cannes Lions International...
by Marketing
Retail marketers shift their focus locally
A new study has found a strong shift in the balance of local vs. global marketing as Australian companies attempt to gain an edge on their competitors....
by Marketing
Nutella threatens legal action against biggest fan
A die-hard Nutella fan loves the Hazelnut spread so much, she organised a global holiday around it, aptly named, World Nutella Day. Unfortunately for...
by Marketing
Victorians clean up IABC Gold and Bronze Quills
Victorians from Medibank, Aurecon, Telstra and Becton Property Group played starring roles in the International Association of Business Communicators (IABC)...
by Marketing
FOX FM and Triple M Melbourne engage in breakfast battle of champions
Based on the recent survey period: Sun Feb 24 – Sat March 30, 2013 and Sun Apr 7 – Sat May 11, 2013, both Triple M Melbourne’s The Hot Breakfast...
by Marketing
Yahoo buys Tumblr for a reported $US1.1 billion
Yahoo’s board has approved a deal to purchase the popular blogging platform Tumblr for $US1.1 billion in cash following the move made by new chief...
by Marketing
Coke and Leo Burnett bring peace to the world through vending machines
Coke and Leo Burnett have launched a new initiative called ‘Small World Machines’ which provides a live communications portal through a Coca-Cola...
by Marketing
2013 Yellow™ Social Media Report: businesses need to catch up to mobile-mad world
Aussies are slowly ditching the desktop computer and using their smartphone and mobile devices to access social media according to a new study. The 2013 Yellow™...
by Marketing
Loyalty programs not keeping Aussie shoppers faithful
A new study has found that 88% of consumers over the age 16 belong to a loyalty program of some kind and that Coles Flybuys came out on top when respondents...
by Marketing
Piranhas on private parts: Dumb Ways to Die app dominates iTunes
The now legendary, Dumb Ways to Die campaign has kicked another goal, with an app game for iPhone and iPad claiming the number one free app spot in Australia...
by Marketing

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