Marketing | Marketing magazine - Part 2

Marketing

Yahoo buys Tumblr for a reported $US1.1 billion
Yahoo’s board has approved a deal to purchase the popular blogging platform Tumblr for $US1.1 billion in cash following the move made by new chief...
by Marketing
Coke and Leo Burnett bring peace to the world through vending machines
Coke and Leo Burnett have launched a new initiative called ‘Small World Machines’ which provides a live communications portal through a Coca-Cola...
by Marketing
2013 Yellow™ Social Media Report: businesses need to catch up to mobile-mad world
Aussies are slowly ditching the desktop computer and using their smartphone and mobile devices to access social media according to a new study. The 2013 Yellow™...
by Marketing
Loyalty programs not keeping Aussie shoppers faithful
A new study has found that 88% of consumers over the age 16 belong to a loyalty program of some kind and that Coles Flybuys came out on top when respondents...
by Marketing
Piranhas on private parts: Dumb Ways to Die app dominates iTunes
The now legendary, Dumb Ways to Die campaign has kicked another goal, with an app game for iPhone and iPad claiming the number one free app spot in Australia...
by Marketing
Case Study: In the palm of your hand – Nokia’s launch of the first Windows based mobile
CAMPAIGN: NOKIA LUMIA MOBILE ADVERTISING CAMPAIGN CLIENT: NOKIA AGENCIES: INMOBI, CARAT BACKGROUND The Nokia Lumia was the first Windows-based mobile...
by Marketing
YouTube enables viewers to shop products on videos
Google is releasing a new ‘channel gadget’ that will aim shorten the path to purchase and translate video views to sales. The new technology...
by Marketing
Thumbs up to digitally enhanced 2013 Eurovision Song Contest
After the success of the 2012 event in terms of record website figures across the three finals nights which saw 162,000 unique visitors hitting up sbs.com.au/Eurovision...
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AANA gets real with AdWatch, its new one-stop web portal
AANA today launched AdWatch, dubbed its ‘one-stop web portal’ that offers up real case histories illustrating evolving community standards, particularly...
by Marketing
Infographic: M-commerce and mobile shopping in Australia
Online shopping still accounts for only a fraction of the $256 billion total retail market in Australia, and shopping done through mobile devices like...
by Marketing
Aussies want brand info while Brazilian’s just want freebies on Twitter
Australians are far more likely to have a genuine interest in the brands they follow on Twitter than their counterparts in the UK, Germany and Brazil....
by Marketing
New Ray White social platform site: by the people, for the people
Ray White, the most googled real estate company in Australia with over 12 million views annually is again innovating the brand courtesy of its ‘Perfect...
by Marketing

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