Marketing | Marketing magazine - Part 3

Marketing

Australian agencies dominate 2013 Asian Marketing Effectiveness Awards
The winners of the Asian Marketing Effectiveness Awards were announced at an awards ceremony in Shanghai late last week. Judges at the two day event...
by Marketing
Women’s weeklies, paid digital newspapers both winning according to latest audit
Australians continue to buy 17.5 million print and digital newspapers each week. And of that, paid digital editions are on the rise with sales of Australia’s...
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Melbourne beats 40 others to secure own URL
Melbourne has secured its own piece of online real estate after successfully passing rigorous technical and financial evaluations set by the Internet...
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Word of mouth push pumps up donations for Aussie Red Cross Blood Service
The Australian Red Cross Blood Service has enlisted word of mouth agency Social Soup to successfully increase blood donations though targeting ‘well...
by Marketing
Huggies in Brazil will Tweet you when your baby has a wet nappy
Huggies Brazil is really taking social media to a whole new level. It has developed a device that can send you a tweet when your baby wets its nappy and...
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Coca-Cola is cutting advertising to kids in pledge to fight obesity
The Coca-Cola Company has pledged to display more calorie information on its packaging and decrease advertising aimed at children. CEO Muhtar Kent announced...
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Channel 9 pulls Greenpeace’s controversial anti-Coke ad
Despite the best efforts of Greenpeace to get its anti-Coca-Cola TV spot across the line, Channel Nine has pulled the pin on the spot supporting a national...
by Marketing
Infographic of the week: Data-rich and insight-poor, from information to intelligence
The world of marketing is becoming incredibly rich in data, but unfortunately poor in insights. There is currently an influx in customer data, however,...
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Dumb Ways To Die campaign sets fire to competition: wins 2013 radio ad of the year
The ad “Set Fire to Your Hair”, part of the “Dumb Ways to Die” campaign for Metro Trains Melbourne, has been awarded the 2013 Gold Siren award...
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H&M shift from waif to womanly model
After years of using stick-thin swimwear models to promote campaigns, H&M has selected Jennie Runk, a size 12 from America in this season’s beach-related...
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News Limited moves to metered paywall
News Limited has announced the launch of a new digital subscription service for The Daily Telegraph and Herald Sun called news+. The metered paywall includes...
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Chinese social media giant partners with Hamilton Island to promote Australia
Tencent, China’s largest online community with more than 780 million active users has partnered with Hamilton Island to broadcast the Great Barrier Reef...
by Marketing

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