A new campaign for UK company United Biscuits has incorporated finger puppets dancing to the soundtrack of the Village Peoples YMCA. The Publicis-created campaign aims to highlight the shape of the ‘Hula Hoops’ biscuit. Helen ...
The 2009 Christmas holiday season is likely to be one of the most challenging shopping seasons online retailers have ever faced. The economic recession has turned even the most generous spenders into cost-conscious consumers. So, ...
The declining number of jobs advertised online levelled out in June 2009, according to the latest Olivier Job index. After dropping 4.32% in May, the index fell only 0.85% in June. Director of the Olivier ...
Australia has punched above its weight to rank sixth worldwide at the Cannes Lions International Advertising Festival. In order of performance, Australia trailed the US, UK, Germany, Brazil and France. Compiled and interpreted by The ...
A mobile marketing services provider has announced that the release of the 13/1300/1800 number range for SMS will give Australian marketers a comprehensive opportunity to reap the benefits of mobile response. According to Ad.IQ, Australia ...
RMIT’s Sticky Kitchen has finished runner up in the L’Oréal Brandstorm business game. Made up of RMIT students Melissa Lay, Evan Montero and Benjamin Robertson, the team competed against 6,200 students. Around 180 business schools ...
YouTube has announced the launch of a portal specifically designed for citizen journalism. The channel is aimed at both accidental and deliberately captured video news. Called the ‘Reporters’ Centre’, the resource is targeted at aspiring ...
The Australian Communications and Media Authority has received complaints about unsolicited SMS death threats being sent to Australian mobile users. The ACMA has confirmed that the SMS messages are originating from an overseas location and ...
