Catchy blog title isn’t it? And no, I didn’t write it just to get your attention. It’s absolutely true and relates specifically to our strategies for marketing to existing customers. We’ve all seen those terrific ...
The Great Depression caused rather a lot of problems. In America millions of unemployed labourers were impoverished. Farmers lost their land and ended up in the cities. Wages went through the floor. In Germany, the ...
Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital. In this weeks show: That illusive word ‘viral’ is often used, especially in the marketing ...
Facebook has announced that international advertisers will be able to purchase their ads in specific local currencies. More than half of Facebook’s users are located outside the US, with a significant portion of the social ...
The Australian team selected to represent the country in the Young Lions Media Competition for creative talent at the Cannes Lions International Advertising Festival, have won the prestigious award. Lauren Cassar and Tristan Burrell from ...
ninemsn has trialled a live stream of Channel Nine TV show TODAY, in preparation for an ongoing live webcast of the show. Channel Nine says the move will increase its audience reach and further enhance ...
My gaggle of creative web weavers have had the pleasure of working on hundreds of online projects but it never ceases to bemuse me as to how far the client brief often is from commercial, ...
You’re sitting in your car in peak hour traffic on your way home listening to two idiots talk about ‘crazy things their ex’s have done’. You can’t see them but you know they’ve got heads ...
How well do you remember your university studies? After introducing the two new Ps in my last blog, something inspired me recently to make a return to the very basics. I got an email from ...
Online property site Domain.com.au has launched a free iPhone application through the Apple iPhone App Store. The app, which Domain says is the first of its kind in the country, will be directed at users ...
Apple has announced over one million iPhone 3GS models sold since its initial launch three days ago. In addition, six million customers have downloaded the iPhone 3.0 OS since its full release, five days ago. ...
The winners of the Promo, PR and Direct categories have been announced in the first of four awards ceremonies at the Cannes Lions International Advertising Festival. Australian agency CumminsNitro Brisbane took out two Grand Prix ...
Virgin Blue has adopted a ‘Redundancy Refund’ policy for travellers who have suffered involuntary redundancy in the current economic climate. The airline indicated that the Redundancy Refund promise has been put together ‘to make life ...
