Fairfax Media has announced the relaunch of past-masthead National Times as an online version only. Set for an August unveiling, nationaltimes.com.au will present Fairfax’s major political, policy and current affairs discussions in one place. Fairfax ...
Following the release of the House of Representatives Standing Committee on Health and Ageing’s report, ‘Weighing it Up – Obesity in Australia’, more than a dozen organisations representing the advertising, marketing and media industry in ...
MySpace Mobile’s m-site will begin targeting its advertising based on gender, age and eventually postcode. The social network’s mobile initiative receives 340,000 unique visitors per month accessing 85 million page impressions. The average time spent ...
The Australian Interactive Media Industry Association (AIMIA) recently released the 2009 Australian Mobile Advertising Guidelines. Consulting with the Mobile Marketing Association, carriers, publishers and content providers/aggregators, AIMIA produced the guide in line with international standards, ...
The annual Roy Morgan Image of Professions survey has rated nursing as the most ethical and honest profession – though journalism and advertising rate at the bottom of the list along with car sales. Nurses ...
A recent article in The Sydney Morning Herald reported that a dramatic increase in illegal downloads of TV shows, movies, etc. was the result of the recession – people risking prosecution to save a bit ...
Australian newspaper industry body, The Newspaper Works, has initiated an open tender process for measurement of newspaper readership. The move aims to provide advertisers and publishers with the best metric for Australia’s biggest advertising medium. ...
Companies of all sizes have begun to engage customers and prospects on social networking services, according to a report released by market analysis firm Datamonitor. The report, ‘The Rise of Social Networking and Emerging Channels ...
When starting out as an entrepreneur, how do you market yourself with no name?
Last month Millward Brown Optimor published its fourth annual BrandZ Top 100 Most Valuable Global Brands rankings and would you believe Googles brand is worth exactly $100 billion. While I have debated the worth of ...
