Marketing | Marketing magazine - Part 5

Marketing

Everyone’s on Facebook – so why aren’t the ASX100?
Half of the ASX100 use social media – but only a third are choosing the social media platform that Australians favour, Facebook. 53% of ASX100 companies...
by Marketing
Ebay Commerce Network partnership with Lasoo a win for advertisers
Ebay Commerce Network (ECN), Ebay Inc’s advertising network business, today announced a new partnership with the Salmat-owned online shopping and catalogue...
by Marketing
IAB announces new CEO: digital and mobile key focus
Former GroupM Interaction regional chief operating officer Alice Manners has been announced chief executive of the Interactive Advertising Bureau Australia....
by Marketing
Salesforce’s social ad exchange connects social ads with CRM and social listening
Cloud computing company Salesforce has launched a social advertising application that connects social ads with CRM and social listening. In what the company...
by Marketing
Newsjacking: a fad or the future for marketing?
By Richard Gruner, University of Melbourne A newsworthy event is happening right now. And another, and another – it never ends. This is vital...
by Marketing
She Runs The Night – strategy, execution, results of Nike’s groundbreaking campaign
Campaign: She Runs the Night Client: Nike Agency: Razor Background The Nike brand was strong within the running market, but Asics had a slight edge...
by Marketing
YouTube domination: online video challenges TV for share of marketing spend
After recently hitting more than one billion unique visitors every month, YouTube has upped it to six billion views per month according to the Wall Street...
by Marketing
AMAA puts out tender for web measurement providers
The Audited Media Association of Australia (AMAA), formerly the Audit Bureaux of Australia, is seeking expressions of interest from web measurement technology...
by Marketing
St. George Bank’s new brand push wants to see your inner dragon
St. George Bank is urging its customers to ‘be more awesome’ as part of a major rebrand campaign unveiled last night, on the occasion of...
by Marketing
From bedroom to birthing room: Aussie blokes fine with ‘papping’ the inappropriate
A Newspoll survey of 1200 Australians aged 18 to 64 has found that just over one in 10 Australian men believe it is acceptable to share pictures of the...
by Marketing
Science in aisle three: Nielsen opens shopper experience lab in Sydney
Global research firm Nielsen is claiming an Pacific-region first with its launch of a full shopper experience lab at its Sydney head office to help manufacturer...
by Marketing
Infographic of the week: IMC challenges and how to tackle them
This week’s infographic comes courtesy of the World Federation of Advertisers (WFA) which has released research highlighting the main barriers companies...
by Marketing

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