Marketing | Marketing magazine - Part 5

Marketing

Magnum features on first Australian outdoor ad to use facial recognition
We’ve seen facial recognition billboards launch in the UK; now we’re seeing them on home soil with the launch of Australia’s first interactive outdoor...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Your marketing quote and niche ad option of the day – 2 May 2012
“There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Not-for-profit wants one million 5 cent coins
Not-for-profit Y Generation Against Poverty (YGAP) will launch a national campaign encouraging Australians to donate their 5 cent coins to raise money...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Study praises junk mail’s effectiveness
Junk mail is enormously effective in boosting in-store sales, at least in the discount variety segment, according to a study by the University of Sydney....
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Social media impact – The Hunger Games
Digital audience profiling firm, Effective Measure, has analysed viral marketing, word of mouth and social media surrounding recent cinema release The...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Your marketing quote and niche ad option of the day – 1 May 2012
“I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Ben Polis in more trouble as Energy Watch guilty of false advertising
Energy rate comparison service Energy Watch has been found to have misled consumers in a 2011 advertising campaign and could face fines in the tens of...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Reputation Index: Apple rules, Qantas slides, Telstra jumps
Apple is the strongest corporate brand in Australia, according to a new study, which ranks Telstra as the biggest climber and Qantas as one of the biggest...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
BlackBerry own up to Wake Up
UPDATED, 01/05/2012 9.35am: BlackBerry manufacturer, Research In Motion (RIM), have since owned up to the campaign, issuing the following statement: “We...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
A-B InBev global CMO exits
Anheuser-Busch InBev’s global CMO Chris Burggraeve has stepped down effective immediately and will be replaced by Asia Pacific zone president Miguel...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Geo-location deals fail to take off for Groupon [infographic]
Adoption of Groupon’s geo-location deal app, Groupon Now, started off strongly in the US but according to data from deal aggregator Yipit it fell...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Online news audience plateaus
Few new readers have accessed online news in the past six months, according to Nielsen’s Online Ratings, as the category plateaus following a period...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing

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