The thing that is driving massive change in businesses today is the fact that we’ve become connected in ways that haven’t previously existed. No longer is a brand about messaging and perception it’s about creating ...
Nearly a year ago I wrote about a client asking if we could use another term other than social media. She wanted to convince her CEO of the need to pursue a social business strategy ...
I think we all know that brands could try harder. They often disappoint and we wish they’d get their act together to become more aware of what we think and get a grip on their ...
One of the hottest topics in marketing today is how to make the best of all the communications channels now available. Brands face an incredibly complex challenge as they have to play with many dials ...
So you’re hanging out with a bunch of friends at a bar and someone you don’t know wanders over. They ingratiate their way into your group and start talking about themselves. What’s your first reaction? ...
Recently, I looked at the issue of social-COI (cost of inaction) and now we turn our attention to making that first step towards the future and the fundamentals you’ll need to consider on the journey. ...
The social media party is just warming up as business continues its ongoing transformation. An hour with Google can reveal the potential of embarking on a fruitful social media strategy benefitting businesses and their bottom ...
Given the rate of change in our industry, now is a good time to be thinking about the future of the service offering (creative, media, digital, search, social, PR etc.) to client partners. This is ...
