In a recent pitch for an employee engagement project we were competing against an HR training company, a game technology company and ourselves, who work with this client as a creative communications company. Why such ...
If you thought that the word gamification sounds like one of those terms that has the potential to be used often and without real interrogation, you are probably right. It is a term that is ...
A group of researchers coined the phrase ‘The Google Effect’ in 2011. In a nutshell, they were arguing that search engines were reducing our capacity to remember things given that all answers to our questions ...
One area gaining increasing interest this year when discussing ways to improve customer engagement is gamification. Google trend data shows that interest in the subject has jumped remarkably just this year. Given ADMA’s recent content ...
