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The evolution of social media thinking | FRANk
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The evolution of social media thinking
KevinTEBG on
Top10 most watched videos on YouTube Australia
evansyd on
Cricket Australia recruits John Howard and Jimmy Barnes to promote Ashes
Mark@MakeThemClick on
Marketing myth busters: if people prefer print ads, are digital marketers failing?
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10 myths about agencies from a former client
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Web 3.0 2013 Forum [SYD]
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Google Analytics User Conference (GAUC) [SYD]
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Simon van Wyk
About Simon van Wyk
Founder, HotHouse Interactive. Tweet him @Hot_House
Gordon Ramsay’s Kitchen Nightmares turns social media horrorshow
Lessons in how not to handle social media were played out in excruciating detail across the social landscape this week. It all started with the appearance...
by Simon van Wyk
Omnichannel blueprint: sales events like Click Frenzy ignore retail brand fundamentals
This time around, from an infrastructure capacity perspective at least, Grant Arnott and the people behind Click Frenzy got it right. While the promotion...
by Simon van Wyk
Facebook Home: a mobile marketer’s dream?
According to IDC, mobile publishers such as Facebook, Pandora, and Twitter are fast taking over the mobile display advertising market in the United States....
by Simon van Wyk
Sephora’s beauty is more than just skin deep
The retail industry is going through a period of dramatic transformation. While bricks and mortar stores continue to play an important part, it’s now...
by Simon van Wyk
Traditional retail on life support, but omnichannel can help breathe new life
Until the Australian Bureau of Statistics begins publishing monthly online retail sales figures in November this year, understanding the real size and...
by Simon van Wyk
End of an era, start of a new one – how print media will evolve in 2013
Newsweek, the venerable US current affairs magazine, published its last print edition dated 31 December 2012, after almost 80 years on the newsstand. A...
by Simon van Wyk
A modern family
My wife and I have been recently staying with my sister and her family while our house gets a total makeover. So I’m immersed again with school-aged...
by Simon van Wyk
Mobile is complex – but it’s no space jump
Felix Baumgartner’s awe-inspiring jump from the edge of outer space this weekend has been a massive media coup for sponsors Red Bull. Thankfully, back...
by Simon van Wyk
Pinterest proliferation – how and what brands are pinning
Last month, much was made of the international study published by Experian, the global information services company, on the meteoric growth rates enjoyed...
by Simon van Wyk
Hottest three trends in marketing? Mobile, mobile, and mobile
Mary Meeker recently invited us to ‘re-imagine’ virtually everything. The growth of mobile, an ever-more-sophisticated array of smartphone devices...
by Simon van Wyk
I’m just not the woman you think I am
I have a deep, philosophical question for you: If I buy stuff online for my dog, does it mean I’m a dog? What about if I buy stuff online for my cat,...
by Simon van Wyk
Social and mobile go for gold at London 2012 Olympic Games
Every four years the biggest consumer brands on the planet invest vast sums of money to connect their brand to the marketing juggernaut that is the Olympic...
by Simon van Wyk
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Recent Comments
The evolution of social media thinking | FRANk
on
The evolution of social media thinking
KevinTEBG on
Top10 most watched videos on YouTube Australia
evansyd on
Cricket Australia recruits John Howard and Jimmy Barnes to promote Ashes
Mark@MakeThemClick on
Marketing myth busters: if people prefer print ads, are digital marketers failing?
Duncan on
10 myths about agencies from a former client
Upcoming Events
Jun
17
Mon
Web 3.0 2013 Forum [SYD]
Jun
19
Wed
Google Analytics User Conference (GAUC) [SYD]
Jun
21
Fri
Google Analytics User Conference (GAUC) [MEL]
Add Your Voice