Latest content from Marketing Magazine http://www.marketingmag.com.au/ en-us Michael Burrows http://www.marketingmag.com.au/media_zone/view/296/ What is it about the sound of brands that gets me going? Why do I spend so many hours loitering in shopping centers with my ears pressed against windows trying to gauge the soundscapes or lack of soundscapes permeating from within? The other day I happened to walk into the tween megsatore Supre, you know the one ...]]> Tue, 06 May 2008 18:30:40 GMT Michael Burrows http://www.marketingmag.com.au/media_zone/view/59/ The catchy jingle is making a big comeback for marketers of both old and new brands looking to find an enduring way to connect with consumers, writes Michael Burrows. I grew up in an era (in the not too distant past) where you could sing along to nearly every brand. Walking along the supermarket aisles, my mental ...]]> Sun, 13 Apr 2008 02:22:18 GMT