Latest content from Marketing Magazine http://www.marketingmag.com.au/ en-us FRANk http://www.marketingmag.com.au/media_zone/view/545/ Kylie Flavell's editorial in the current issue of Marketing touches on the subject of consumer guilt when favouring certain brands. Yes there are certain brands we all love to hate but it appears their lack of popular appeal is irrelevant and in some cases a plus in reflecting financial success. Check out the Brandwars ...]]> Thu, 14 Aug 2008 04:49:44 GMT FRANk http://www.marketingmag.com.au/digiguide/view/516/ Tamir Berkman works at FRANk media In my last post here at marketingmag.com.au, I discussed the reasons why you should already be thinking strategically about online and about  your presence in the online space. Hopefully, for those of you looking to develop your online presence you're now convinced of the ...]]> Sat, 26 Jul 2008 23:08:37 GMT FRANk http://www.marketingmag.com.au/digiguide/view/477/ Tamir Berkman works at FRANk media I usually don’t start with thinking about building a website. I will first recommend taking a look at your existing online profile, what your competitors are doing, the industry and, of course, your target audience. The five reasons below were used to educate a client on why they ...]]> Fri, 11 Jul 2008 01:48:48 GMT FRANk http://www.marketingmag.com.au/digiguide/view/448/ I usually wonder about the future of the web and yesterday I stumbled upon this little nugget that got my brain juices flowing (thanks Techcrunch). Weblin is a service that lets you have an avatar online, traveling with you to every page. You'll be able to chat to other people that are currently on the same ...]]> Wed, 02 Jul 2008 01:10:48 GMT FRANk http://www.marketingmag.com.au/media_zone/view/251/ Anyone with a blog or that is posting to a blog will already understand that blogs need a regular, staple diet of home-grown organic produce. ...]]> Thu, 24 Apr 2008 13:06:10 GMT FRANk http://www.marketingmag.com.au/blogs/view/8/ Many of us in the media world are simultaneously drooling over the digital dialogue and doing bugger-all in our own backyards. Martyn Thomas looks at the abundance of bad blogs and recommends a few of the best. There is a danger as digital networking erupts that many of the companies who set themselves up as communication ...]]> Wed, 16 Apr 2008 02:08:36 GMT FRANk http://www.marketingmag.com.au/digiguide/view/76/ With both traditional and new web TV players, such as Joost and Babelgum, vying for your advertising dollar, Martyn Thomas asks the burning question: TV or not TV? Despite the seemingly remorseless rise in digital media and the attendant coverage it gets, it is easy to forget that TV is still by far the largest advertising ...]]> Thu, 20 Mar 2008 02:38:33 GMT