Latest content from Marketing Magazine http://www.marketingmag.com.au/ en-us Jane Hogan http://www.marketingmag.com.au/one_2_one/view/222/ A growing number of FMCG brands are discovering direct mail as a way to cut through the media clutter, writes Jane Hogan. While direct mail has seldom been used within the FMCG sector in the past, evidence shows that it can be an effective channel for FMCG brands, particularly in the current environment. More and ...]]> Sat, 22 Mar 2008 04:28:20 GMT