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		<title>Marketing: Author: Malcolm Treanor</title>
		<description>Latest content from Marketing Magazine</description>
		<link>http://www.marketingmag.com.au/</link>
		<language>en-us</language>
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				<title>Fenders, fruit flies and pickled onions: the power of catalogues</title>
				<author>Malcolm Treanor</author>
				<link>http://www.marketingmag.com.au/one_2_one/view/443/</link>
				<description><![CDATA[<span class="lead_nice_lead"></span><span class="lead_nice_content"> It's official. I think I’m turning into a 55yr+ female.
It's not just the grey hair - but last week I purchased a fruit bowl with matching fly screen and a tea bag squeezer from the Home Care catalogue. What's weird is I don't have a particular problem with fruit flies or tea bags. I just love catalogues. Always ...</span>]]></description>
				<pubDate>Fri, 27 Jun 2008 22:36:00 GMT</pubDate>
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				<title>Drumming up support for innovative DM</title>
				<author>Malcolm Treanor</author>
				<link>http://www.marketingmag.com.au/one_2_one/view/253/</link>
				<description><![CDATA[<span class="lead_nice_lead"></span><span class="lead_nice_content"> I came home tonight to find my three year old drumming furiously to Coldplay’s 'Fix You'. “Who gave you the drumsticks?” – “HONDA” came the reply; “Does he live in heaven?”
A quick rummage through the mail revealed an oversized mail piece bearing silhouettes where drumsticks had once been. Like most males of the ...</span>]]></description>
				<pubDate>Thu, 24 Apr 2008 16:45:26 GMT</pubDate>
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