Latest content from Marketing Magazine http://www.marketingmag.com.au/ en-us David Gillespie http://www.marketingmag.com.au/blogs/view/860/ This is my marketing mantra. It isn't perfect, show me one that is. But it helps me frame my thoughts, a filter I can run an idea through before taking it to clients. Of course they have their own filters and metrics to balance off, so sometimes I'm successful with it, some times not so much. The core thing for me ...]]> Mon, 17 Nov 2008 23:29:34 GMT David Gillespie http://www.marketingmag.com.au/blogs/view/816/ Dear Mr. Conroy, As the figure behind the Australian Government’s internet censorship endeavours, I am writing to express concern and disappointment with your plan laid out to date. While no person in their right mind can argue with the intent behind the moves, the actual methodology is futile, doomed to be thwarted ...]]> Sat, 01 Nov 2008 04:24:50 GMT David Gillespie http://www.marketingmag.com.au/blogs/view/506/ Friday night in your Argentinean bar of choice is, I feel, the best time for hard-hitting discussion and thought-provoking insight. Which is why I am to be found most Friday nights in such establishments. Last Friday with one of the editors of this fine publication, we were discussing interests and, as much as ...]]> Thu, 24 Jul 2008 05:12:42 GMT David Gillespie http://www.marketingmag.com.au/digiguide/view/475/ There's a lot of talk lately about brands and the voices they speak with. Be it through products or services, conversation is the new currency through which everyone wants to be measured. If what we've been saying for a while now is true, and our brands are to be imbued with human traits and personalities in ...]]> Thu, 10 Jul 2008 23:48:47 GMT David Gillespie http://www.marketingmag.com.au/blogs/view/417/ In marketing (and Marketing), we see some pretty cheeky things. The best bring smiles to our faces, while the worst leave us gobsmacked, wondering how someone could possibly have suggested such a thing. The latter has a lot to do with permission marketing, and last night I came face to face with it, getting back ...]]> Wed, 18 Jun 2008 18:04:39 GMT David Gillespie http://www.marketingmag.com.au/blogs/view/367/ I just got told I could write about butter and it would be interesting. So, here it goes: Butter is bullshit. I actually love butter, we all do (unless of course you’re opting for low-fat soy butter with reduced salt and Real Original Flavour™ in which case do us all a favour and switch to celery, your friends ...]]> Wed, 28 May 2008 02:26:29 GMT David Gillespie http://www.marketingmag.com.au/digiguide/view/249/ The next time someone approaches me asking why Hippo doesn’t have a Facebook application I swear to God Almighty I will end their ignorant little lives, throttled by network cable left over from an age that negated walking through the office, laptop in palm, smirks all around. All you traditional media types, listen ...]]> Thu, 24 Apr 2008 09:56:12 GMT