Latest content from Marketing Magazine http://www.marketingmag.com.au/ en-us Alex White http://www.marketingmag.com.au/blogs/view/504/ Why don’t more digital agencies conduct usability phases? There’s no point building the latest in socially connected branding mechanisms if they simply don’t work or are too frustrating to use. Too many times I have seen a huge mobile phone or FMCG brand burn thousands on a campaign whose digital component is ...]]> Thu, 24 Jul 2008 00:02:38 GMT Alex White http://www.marketingmag.com.au/blogs/view/375/ Let’s face it, many of us never stop working. My colleagues and I are intensely passionate about our ability to guide clients and consumers through today’s fragmented channels. However, coupled with day to day tasks, high level creative thinking can become quite overwhelming. I would argue that if we just took ...]]> Sat, 31 May 2008 00:00:58 GMT Alex White http://www.marketingmag.com.au/blogs/view/280/ Working within a digital agency, nothing is more frustrating than partnering with clients that don’t trust the digital space and therefore don’t trust you. Some don’t devote time to digital and others don’t consider it when budgeting. Most of my colleagues working in this side of the industry are passionate about ...]]> Wed, 30 Apr 2008 04:44:32 GMT