Most Commented
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It’s game on for retailers, but don’t forget the basics
Australian retail businesses that provide poor customer service are airing their dirty laundry on social media sites. What’s more, their failure...
Wednesday, February 1st, 2012 05:58 pm GMT +11
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Event Review: Schmart Marketing, Melbourne
Original published: May 2011, Marketing magazine. It’s difficult for me to write the review on this event. Schmart Marketing, and its progenitor...
Wednesday, February 1st, 2012 10:40 am GMT +11
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How to make sure your marketing is working for you
Ever felt like you were pouring money down a drain we call ‘marketing’? Marketing is a great tool to reach and engage with customers if...
Tuesday, January 31st, 2012 03:29 pm GMT +11
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10 digital strategies for Aussie tourism marketers
With the arrival of the National Broadband Network (NBN) throughout Australia, a whole new realm of possibilities are presented to a variety of sectors....
Monday, January 30th, 2012 05:43 pm GMT +11
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The Touch Generation
Simon Sinek makes a great point about those of us ‘stuck’ in Gen X – how inconsequential the ‘X’ is for our generation....
Friday, January 27th, 2012 03:45 pm GMT +11
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Speaking with the one voice
“You slip into a suit for an interview, and you dress your language up too. You can wear what you like linguistically or sartorially when...
Wednesday, January 25th, 2012 04:07 pm GMT +11
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How to protect your brand in the age of social media
The social media space and its seemingly endless supply of instant feedback loops can be a scary place for some people. One of the most frequent questions...
Wednesday, January 25th, 2012 02:51 pm GMT +11
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Personal media easing consumer pain in retail
Have you ever wandered into a supermarket that wasn’t your local and tried to find what you consider to be a simple, staple item; the butter, Vegemite...
Friday, January 20th, 2012 09:19 am GMT +11
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Trash email! Communication in the modern workplace
As I write, the National Broadband Network (NBN) is being rolled out throughout Australia. The roll out represents the single biggest investment in...
Tuesday, January 17th, 2012 03:50 pm GMT +11
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Top lessons learnt in 17 years of business
17 years ago, with just $3000 as my seed capital, I set out to build a business that would ultimately aim to reshape and reform the profession of...
Tuesday, January 17th, 2012 08:49 am GMT +11
