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TechTips: What are QR Codes anyway, and why the hell should I give a damn?

You've probably seen them around - they look like a crossword on crack. Yes, QR Codes are set to take the world by storm and in this short video Antony McGregor Dey, founder of QMCODES, demystifies the QR Code for marketers. With Telstra investing significantly in this technology in their handsets and with publishers ...

  • Free publicity? No thanks, we're not interested

  • Here at marketingmag.com.au we're focused on trying to bring the Australian marketing community great content in the form of news articles, blog posts and marketing-related videos. If it's relevant to marketers, we'll be looking to get it onto the site. So we were excited to hear about the unofficial Guinness Viral ...

  • The green question: do as I say, don't do as I do.

  • What consumers say and what consumers do are not inextricably linked. Consumers, for reasons internal (how they feel about themselves) and external (how they are perceived by others), can behave anywhere across a spectrum from acting in perfect concert with, to direct opposition to, what they say they’ll do. The ...

  • Who are you calling a liar?

  • Sales people have a saying - 'buyers are liars'. Did you know that, marketers? I’m tipping that marketers have a few sayings about salespeople too, which I probably shouldn't write here. Can't we all just get along? A big part of the marketer’s role is relationships with agencies and media sales reps and often ...

  • Writing the blogging rules of engagement (or stop f@cking up Zac's future!)

  • This post is the the second in a two-part series looking closely at how corporate brands can begin engaging with consumers through other people's blogs. NAB spamming: maybe it's time to take dance lessons The rules of engagement for marketers in the blogosphere There have been a number of examples recently ...

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A-mother crack at it ...

Karl Treacher ponders why Coca -Cola are bothering to relaunch their energy drink, Mother. Sarah Kelly, public relations manager Coca-Cola South Pacific, is on hand to try and ease Karl's mind. Will the relaunch of Mother (see the TVC below) be a success or should Coca-Cola just quit the energy drink market? Have ...

Exclusive video interview: Richard Freudenstein, CEO, News Digital Media talks to marketingmag.com.au

While we were up at the Advertising and Marketing Summit in Sydney recently, we had a chance to pick the brain of Richard Freudenstein, CEO, News Digital Media. Fresh from presenting on the second day of the summit, Richard took five minutes to sit down with us, and we took the opportunity to ask him a few questions. ...

NAB spamming: maybe it's time to take dance lessons

This post is the the first in a two-part series looking closely at how corporate brands can begin engaging with consumers through other people's blogs. The second post is going to be published on Wednesday 6 August, so make sure you drop back in to catch that. NAB spamming: maybe it's time to take dance lessons The ...

Want to be interesting? Try being interested.

Friday night in your Argentinean bar of choice is, I feel, the best time for hard-hitting discussion and thought-provoking insight. Which is why I am to be found most Friday nights in such establishments. Last Friday with one of the editors of this fine publication, we were discussing interests and, as much as ...

TechTips: what is LinkedIn anyway, and why the hell should I give a damn?

It may disturb you to know that right now there may be imposters out there, all over the world, giving you a bad name. Or in some cases a good name. I thought that my name was fairly unusual until a quick Google search revealed the shocking truth - I'm not alone. In fact, I’m a mild-mannered meteorologist in ...

How to become a usability evangelist, and why agencies can't afford not to

Why don’t more digital agencies conduct usability phases? There’s no point building the latest in socially connected branding mechanisms if they simply don’t work or are too frustrating to use. Too many times I have seen a huge mobile phone or FMCG brand burn thousands on a campaign whose digital component is ...

Bowll bites back: Geoffrey responds to the AMI

This post is the sixth in a series looking at the AMI. Click below to read the others: What's wrong with the AMI The Great AMI Debate: Round 2 The Stark Reality of the AMI The AMI Bites Back Marketing the Marketers: the UK perspective Bowll Bites Back: Geoffrey responds to the AMI Over the last couple of ...

Marketing the marketers: the UK perspective

This post is the fifth in a series looking at the AMI. Click below to read the others: What's wrong with the AMI The Great AMI Debate: Round 2 The Stark Reality of the AMI The AMI Bites Back Marketing the Marketers: the UK perspective Bowll bites back: Geoffrey responds to the AMI An interesting debate has ...

PubCamp Melbourne: the Good, the Bad and the Ugly

So now that the dust has settled somewhat on the Twitter orgy that was PubCamp, here's my take on Melbourne's proceedings. And while I'm not as damning as David in the forums, it's not all back slaps and high fives. The Good The Venue The Rydges venue served the needs of the conference pretty well all in all. ...

The AMI bites back

This post is the fourth in a series looking at the AMI. Click below to read the others: ...

Brand rape: how to bankrupt trust in one easy step

In marketing (and Marketing), we see some pretty cheeky things. The best bring smiles to our faces, while the worst leave us gobsmacked, wondering how someone could possibly have suggested such a thing. The latter has a lot to do with permission marketing, and last night I came face to face with it, getting back ...

The Stark Reality of the AMI

This post is the third in a series looking at the AMI. Click below to read the others: ...

The Great AMI Debate: Round 2

This post is the second in a series looking at the AMI. Click below to read the others: What's wrong with the AMI The Great AMI Debate: Round 2 The Stark Reality of the AMI The AMI Bites Back Marketing the Marketers: the UK perspective Bowll bites back: Geoffrey responds to the AMI Roger James, chairman ...

The four day working week and how you can start living the dream

Let’s face it, many of us never stop working. My colleagues and I are intensely passionate about our ability to guide clients and consumers through today’s fragmented channels. However, coupled with day to day tasks, high level creative thinking can become quite overwhelming. I would argue that if we just took ...

Facebook is the butter of the new media world

I just got told I could write about butter and it would be interesting. So, here it goes: Butter is bullshit. I actually love butter, we all do (unless of course you’re opting for low-fat soy butter with reduced salt and Real Original Flavour™ in which case do us all a favour and switch to celery, your friends ...

Dear Connex, We hate you (Ignorance is NOT Bliss! - An Open Letter)

Dear Connex Melbourne Marketing Department, Leo Burnett Melbourne (Advertising Agency), Starcom (Media Agency) and the Public Relations company, It is time for answers. Why is it that companies are still ignoring online? Fare Evasion Day May 1st started off as a Facebook Event. It was embraced by 1,700 people. ...

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Our team of dedicated bloggers will be posting regularly about anything and everything that makes them smile, drives them mad, or generally gets them going.

Alex White

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Alex White has been working in the Web industry since 1997. His creative background in design is complemented by strategic consulting and business analysis experience. His career has focussed on working with clients as a strategist and usability specialist, delivering complex online marketing and consumer application solutions for clients such as Xerox, Monash University, Sustainability Victoria, Global Corporate Challenge and more recently Movember and RedDot CMS.

David Gillespie

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David Gillespie is Senior Producer at ie Media. Prior to joining ie he worked with start-ups, at DDB, consulted for the Australian Government and travelled the world making computer games. When not offending people, he makes music and sleeps. Visit his blog Wide Open Spaces if you really can't get enough.

Geoffrey Bowll

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Geoffrey (pictured with junior art director) is MD of The Starship, a Melbourne-based ad agency. Besides running mainstream campaigns since 1991, he has conducted hundreds of marketing and advertising research projects for major corporates.

Karl Treacher

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Karl is the CEO of brand psychology & intelligence group Brand Behaviour. Karl is a behavioural scientist who specialises in brand launch engineering and predictive brand intelligence. Karl is Marketing Magazine’s honourary Brand Commentator.

Russ Easther

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Russell Easther is a communications graduate and digital media expert. He commenced his career with Cyber-NY in the USA and continued onto eMitch, Flip Media in Dubai and most recently was the Interactive Media Manager at Carat Interactive. As a consultant to P3Digital and the director of The Interactive Group, Russell brings a wealth of international experience combined with a wide range of online marketing capabilities spanning across many digital offerings.

Julian Cole

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Julian Cole completed a Honours thesis in Online Social Networks at Monash University and is currently writing his Masters thesis on Blackberry addiction. Julian also works as a Digital Strategist for Naked Communication. He writes the blog adspace-pioneers.blogspot.com and is an active member of STBz.

Michael Burrows

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Michael 'Bo-jingles' Burrows is director of Brand Music, award-winning innovators of sonic branding, jingle and radio campaigns. He also sits on the board of the Advertising Institute of Australasia.

FRANk

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FRANk is a creative engagement company originating clear and sustainable solutions for brands to make relevant connections with their customers. FRANk has emerged as one of the new-breed communication companies attracting the likes of seek.com.au, carsales.com.au, Kidspot.com.au, wotif.com, STA Travel, imate, movember and carservice.com.au.

Brendon Cook

Brendon is one of the pioneers of the Australian out-of-home industry and now CEO of Network Ltd, Australia’s only listed out-of-home media company. Network provides advertisers with a national network of out-of-home advertsing solutions, including Roadside, Retail, Transit, Regional and Experiential Marketing.

Carolyn Hyams

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Carolyn Hyams is the Asia Pacific Marketing Strategy Manager at Aquent, the leading global staffing firm specialising in marketing, communications and creative talent. After 6 years of working full-time with Aquent, Carolyn is now a proud mother of possibly the most beautiful child ever born and enjoys the flexible work practices that Aquent offers.

Eliot Harper

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Eliot is a marketing guy at Fuji Xerox. Prior to his current day job, he worked in the US for Adobe. Eliot holds a couple of degrees in printing and enjoys spending far too much time exploring the world of variable-data printing. In his copious free time Eliot enjoys kayaking, writing, blogging, eating and sleeping.

Luke Farley

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Luke is a founding director at LCubed a Melbourne based Thirdway Online Marketing Agency. He also runs Search Marketing Australia; website dedicated to educating Australian marketers and business people on how to make the most of search engines and the visitors they can generate. Luke is contactable via LCubed: 1300 528 233

Jane Hogan

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Jane Hogan is principal of Indigo Dingo Communications, a Melbourne based marketing consultancy specialising in direct marketing.

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