Third-party credibility turbo charging company credibility
Third-party credibility as a strategic PR approach entails involving credible third parties in an organisation’s communication. The involvement of the...
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4 reasons to look at in-stream video advertising now
Few of us need a fortune teller to know that in-stream video advertising is hot right now, and getting hotter. Worldwide, around 200 billion videos are...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Carolyn Bollaci
Social media etiquette for businesses
On social media you might not be able to see the other person you are talking to but that doesn’t mean you can forget to use your good manners. When...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Catriona Pollard
2011 forecast series… Online video
In the lead up to July’s release of Marketing magazine’s annual publication for 2012, The Marketing Survival Guide, we’re winding back...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Karen Stocks
SoLoMo at work – in Australia!
Joe Barber sits down with Lifelounge Group CEO Dion Appel to extract some valuable insights into leveraging SoLoMo. Social networking and mobile...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Joe Barber
The age of ‘the big idea’ is over
For some time now I have been expounding the virtues of brands becoming far more data-centric in their approach to marketing and communications. No company...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Mark Cameron
The most social Olympics ever – how brands can get involved
Soon the world will be glued to their TV screens watching athletes jump, swim, run and generally make the rest of us feel pretty unfit in their pursuit...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Josh Frith
Why successful PR is a marriage not a one night stand
As in relationships, not being able to fully commit to your PR agency is a recipe for disaster. This applies to the PR agency too, if they are only in...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Jocelyn Hunter
At the end of the day, B2B is people dealing with people
Social media is an important issue that is on the minds of senior management of many organisations both large and small. Businesses worldwide are taking...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Michael Haynes
Brands must move from quantity to quality in Facebook marketing
On 24 January 1848, James W. Marshall, an American carpenter and sawmill operator with a ‘general knowledge of minerals’ came across shiny metal fragments...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Daniel Young
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