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Kiely: McDonalds and the Heart Foundation Co-branding

Recently the Heart Foundation gave its tick of approval to 10 items on McDonalds menu, however Michael Kiely believes that this has tainted the Heart Foundations image. The Heart Foundation approved 10 items on the McDonalds menu. What was it thinking? Did it imagine that this transaction would say more about McDonalds ...

Prose and Cons: Slurpee, Finance and Presentations

Dr Con Stavros explored the recent Slurpee promotion, the finance industry and presentation problems Miscommunication Prose and Cons is no stickler for that other kind of PC (political correctness), but is for consistent brand values. That’s why a recent promotion by Slurpee had the marketing gods scratching their ...

Guerrilla Guide: E-marketing

Geoffrey McDonald Bowll explores e-marketing and its revolutionary impact upon traditional marketing communication mediums. The wonderful thing about e-marketing is you’re almost never paying for the media itself. It’s this that causes so much angst, so much intrigue, so much bull. And here I am again, sitting up ...

Kiely: Government advertising

Michael Kiely explores the realm of government advertising and its ability to resonate with audiences. The success of the ACTU’s television campaign is not due to the amount of money it has spent, despite the complaints of the hysterical Joe Hockey. If the success of advertising is determined by media weight, why ...

Kiely: Delivering value through convenience

As marketers aim to increase customer convenience, paradoxically inconveniences are produced. As a result, the original benefits are cancelled out. Next time you are standing in a queue, waiting to enjoy the service experience, perhaps you can contemplate the Paradox of Convenience. This principle states: Consumer ...

Kiely: Green marketing and ethical considerations

Astroturfing your product, service or cause. I sat stunned in a hotel ballroom when I heard a spokesman for the energy industry stake a claim for compensation from the Government (read taxpayer – you and me) for the changes the power stations will have to go through to reduce CO2 emissions. In question time I asked ...

Kiely: Copywriting

My friend Fred received a letter from Julian Potter recently. Julian is head of Macquarie Bank Cards. It was part of a mail piece sent to shareholders to sell them a Platinum card. I was struck dumb by Julian's words. “Dear FrederickThere comes a time when the old way of doing things needs to be re-evaluated. When ...

Guerrilla Guide: Pitching to a board

Selling an idea to your bored dad I’m at The Hyatt, all glitz and glamour and ordinary food. It’s a lunch organised by the Australian Institute of Company Directors and there are some 400 of them crammed in. The subject is ‘Marketing and the Role of the Board’ and Sir Rod Carnegie is speaking. He’s about 80, has three ...

Prose and Cons: November 07

Second Life, London Olympic logo and Weltklasse television Gold rush They may have an ordinary looking logo, but the recent news that the London Olympic Committee (London 2012) is well on the way to fulfilling its quota of sponsors is great news for the city. London 2012 is seeking to reach its goal of generating ...

Kiely: rural living

Rural living does a lot for your blood pressure and your serenity, but not much for your image. I remember having this rammed home to me while a young freelancer at a ‘never-heard-of-them’ bottom-feeding DM agency. One of the principals had retreated into the sticks and came to town for ‘meetings’. He was a pitiable ...

Prose and Cons: 2008 forecast

Looking back Prose & Cons looks back on 2007 and can’t wait for 2008. The past year has been relatively uninspiring from a marketing perspective, with many brands promising but not delivering. At the time of writing Australia still lacked a world-class high-speed broadband infrastructure, media networks were ...

Prose and Cons: McDonalds, PandC and Apple

Con Stavros explores the ‘Where the bloody hell are you?’ campaign, McDonalds and Apple iPhone. Inside McAccess The inspired decision of McDonald’s to be forthright in establishing consumer confidence in its products has been taken to a new level in the US. Six mothers have been given inside access to the company’s ...

Guerrilla Guide: Keeping marketing simple

Geoffrey Bowll explores the success of simplicity to communicate marketing messages and how major corporations such as BMW and Coles have adopted this principle. I’m at Byron Bay. Mecca for the socially aware. Spending a couple of hours with an old mate who has taken every holiday over the past 10 years here. He has ...

Who loves ya baby?

Marketing loves ya, but I guess I should introduce myself a little more, because we haven't really met. I'm Scott (sometimes Scotland), and as you can see from the photo below, I've got an afro on the go. Here's five things you probably didn't know about me: I love Nike Dunk Hi-Top sneakers way too much. I regularly ...

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