
I’m not going to be popular for saying this, but I don’t think most Australian consumers are really suffering in the current economic climate. It might be coming, but the recession is not here yet. And it may not come at all. I know what you’re thinking: haven’t I been following the doom and gloom pundits in the ...
One thing that is really pissing me off at the moment is advertising agencies claiming that they created a ‘viral’. Do you know how stupid this sounds? It is kind of like a part time musician claiming they are a rockstar! Maybe they need a video to show them how stupid they look ;-) Check out the clip below, and ...
You've probably seen them around - they look like a crossword on crack. Yes, QR Codes are set to take the world by storm and in this short video Antony McGregor Dey, founder of QMCODES, demystifies the QR Code for marketers. With Telstra investing significantly in this technology in their handsets and with publishers ...
Here at marketingmag.com.au we're focused on trying to bring the Australian marketing community great content in the form of news articles, blog posts and marketing-related videos. If it's relevant to marketers, we'll be looking to get it onto the site. So we were excited to hear about the unofficial Guinness Viral ...
What consumers say and what consumers do are not inextricably linked. Consumers, for reasons internal (how they feel about themselves) and external (how they are perceived by others), can behave anywhere across a spectrum from acting in perfect concert with, to direct opposition to, what they say they’ll do. The ...
Sales people have a saying - 'buyers are liars'. Did you know that, marketers? I’m tipping that marketers have a few sayings about salespeople too, which I probably shouldn't write here. Can't we all just get along? A big part of the marketer’s role is relationships with agencies and media sales reps and often ...
This post is the the second in a two-part series looking closely at how corporate brands can begin engaging with consumers through other people's blogs. NAB spamming: maybe it's time to take dance lessons The rules of engagement for marketers in the blogosphere There have been a number of examples recently ...
Karl Treacher ponders why Coca -Cola are bothering to relaunch their energy drink, Mother. Sarah Kelly, public relations manager Coca-Cola South Pacific, is on hand to try and ease Karl's mind. Will the relaunch of Mother (see the TVC below) be a success or should Coca-Cola just quit the energy drink market? Have ...