• Marketing Mag Website

  • Marketing blogs

Articles from year/month

Forget the medals table, who really won the brand olympics?

While China was winning all the on-field golds at the Olympics, their local brands were little more than also-rans in the biggest competition of them all; the Global Brand Stakes. Brand China missing out China certainly captured the attention and imagination of globe-spanning audiences with its image-obsessed stage ...

The New Four Ps: out with the old and in with the new

Enterprise marketing software company, Unica, has recently published a white paper on 'The New Four Ps'. This thought provoking paper highlights the issues in applying the textbook product marketing approach of Product, Price, Place, Promotion to today's consumers. This old-school marketing approach is highly geared ...

iMedia Brand Summit exclusive video interviews

When you get the chance to attend an event like the iMedia Brand Summit, you need to grab it with both hands, and that was true of everyone that has spent the last three days in the Blue Mountains. But for all those that came along for the ride, there are many more who couldn't attend, and there's nothing marketingmag.com.au ...

What does Google Chrome mean for marketers?

To celebrate 10 years of changing the face of the internet search and online advertising, Google decided to do what it does best - innovate. The recent launch of Google Chrome got plenty of press coverage by the mainstream media, and also got the blogosphere buzzing. But behind the awesome Scott McLoud web comic ...

Do you really need all those pixels?

Marketers everywhere are hearing the dreaded 'R' word, and as a result they're under increasing pressure to account for every last bit of their spend. And there's no difference when it comes to choosing your digital signage solution. Every digital signage network brings some often unseen or overlooked implicit costs. ...

Vodcast: When the fan gets dirty - or what marketers can do when recession looms

In his latest vlog (video + blog = funny word!), Geoffrey tackles the difficult question of what to do when the proverbial hits the fan and recession looms. There's been plenty of talk about the economic climate here in Australia of late, and even with the five major banks passing on the Fed's quarter percent interest ...

TechTips: How to make the most of the new marketingmag.com.au calendar

We've been busy developing our calendar page to make it easier for marketers to find and keep track of the marketing events taking place in Australia that they care about most. It also helps that they're easier on the eye too. The new calendar page let's marketers more easily find the events that matter to them ...

Advertising