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The death of print: the final days of the phone book

When did you last use the print edition of a phone directory? In Australia the first directory was on a single sheet and listed just 44 numbers, now more than 100 years later it’s still in print but looks likely to go the way of the rotary dial phone. Here’s a couple of recent and related events that suggest directory ...

How social media won Obama the US Election

"There is only one tool, one platform, one medium that allows the American people to take their government back, and that's the internet…” It’s one of the more famous lines in recent American political campaign history, and it’s bang on the money. Literally, the internet has changed the way candidates communicate ...

The main thing is to keep the main thing the main thing

This is my marketing mantra. It isn't perfect, show me one that is. But it helps me frame my thoughts, a filter I can run an idea through before taking it to clients. Of course they have their own filters and metrics to balance off, so sometimes I'm successful with it, some times not so much. The core thing for me ...

Part 2: The qualitative research process - fluffy techniques

Let me count the ways Following on from my last post, there’s no right way to ask a question per se. There are actually many right ways to ask a question. I’ll talk about these in more detail in a moment. First I’m going to discuss the many wrong ways to ask a question. The wrong ways You may be familiar with ...

Part 1: The qualitative research process

In this post, I look at the qualitative research process. I won’t cover the actual mechanics of qualitative research, because any good market research textbook will cover that. Instead, I’m going to focus on the thought process. The qualitative research process The thought process begins with questions. What kind ...

Beyond Seiko - defining emotional technology

There isn't a definition for emotional technology, despite it being used as a brand name and scant references in postmodern discourse. Yet in 2007 Japanese watchmaker Seiko began referring to its watches as using emotional technology. Since then press releases and advertising clips have described how: ‘Seiko’s ...

Can we be primed for brand choice?

Marketingmag.com.au welcomes international brand strategist, Stephen Byrne to the stable of guru bloggers on the site. Stephen will be posting weekly with a focus on brand strategy, brand agencies and cross media brand work. See Stephen's author profile for more information. This week's post looks at brand behaviour. What ...

Tell me what you know about qualitative research… in bite size

Marketingmag.com.au welcomes qualitative research expert and valued member of the online marketing and social media community, Katie Harris to the stable of guru bloggers on the site. Katie will be posting fortnightly, answering all of your qualitative research questions. See Katie's author profile for more information. ...

How to get the world's attention without being remarkable

Count to 3,000 in your head. Go on. It'll take a while, but give it a shot. You're not going to do it are you. It would take too long. You've probably tried it a few times when you couldn't get to sleep and you probably lost count and got bored somewhere in the hundreds. Even if you tried really hard and counted, ...

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