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Social media helps PR grow another leg

Marketingmag.com.au welcomes Trevor Young is the PR Warrior, a battle-hardened public relations and marketing communications consultant, blogger, speaker and trainer. Trevor is principal partner of strategy and communication advisory firm parkyoung. Prior to co-founding parkyoung, Trevor was for 10 years a co-founder ...

Are advertisers ruining the English language?

Where to from here? It’s not infrequently that our industry is called to account for its role in the degradation of society. When you consider the significant share of voice that advertising content has in the overall number of messages that an average person receives each day, there’s no doubting the sway we have. ...

83% of people make this mistake

I’m going to do a ‘before and after’ exercise on a sentence I pulled from a qualitative research report that I was recently asked to read. Before This is the before sentence: “Of the four groups, 83% of people said they liked the design”. Now, at this point, some of you will already know exactly what I’m talking ...

Web traffic is more than just the laws of attraction

Let’s drill down into the nitty-gritty of web traffic and look at why people need to invest in tactics for keeping customers/prospects engaged online. We all tend to focus on the attraction part (which is fundamental too, don’t get me wrong) but what really matters is whether online visitors actually ‘convert’ and ...

The independent digital specialist's frustration honour roll

How to quickly to get on the wrong side of people who can help you! There are many brave, bold, wonderful people, who have left the corporate world, to be independent, offering their highly tuned skills, experience and networks to organisations. They are intensively experienced in their individual space and deserve ...

PR in a recession

Marketingmag.com.au welcomes Jules Brooke to the site. Jules Brooke is the founder of PR agency Handle Communications and you can contact her on jules@handle.com.au or 0409 494 490. Jules will be doing a post series, monthly on everything under the PR umbrella from events to the ethics behind using sex to sell things! ...

Where does social media fit in the agency-client relationship?

Marketingmag.com.au welcomes Simon Young to the stable of guru bloggers on the site. Simon Young is the co-founder of Auckland-based social media consultancy iJump. See the weekly iJumpTV podcast at http://ijump.tv/, and follow Simon on Twitter. How should clients and agencies handle social media? Are social media ...

Google, Facebook, MySpace, Twitter, but where the hell is Microsoft?

Markus von der Luehe from AdKnowledge, emailed me the other day and asked who I recommended he interviewed on their use of social media. He wanted to use the content in a presentation he was making. I really wasn’t going to give names in the industry, what was the point? So I sacrificed one evening of my kid’s time, ...

When brands fail... does brand valuation?

Last month Wally Olins, the man synonymous with the London brand agency that still bears his name, pronounced brand valuation an "utterly meaningless process". The bedrock on which many brand consultancies, accounting and valuation firms have built their reputations and practices, Olins pulls no punches on the ...

Don't use that tone of voice with me!

Don't use that tone of voice with me! Such is one of the enduring phrases I remember hearing frequently during my childhood. After my inevitable protestations, it was often followed by its close relative 'it's not just what you said, it's how you said it'. Ah, there's wisdom in them there words – wisdom that's ...

Mind the gap: integrating digital and traditional marketing

I noticed some recent discussion on marketing websites about the disconnect between digital and traditional marketing departments, and was intrigued. In this day and age, why would you keep these two marketing teams separate? Surely they share the same goals, are talking to the same people and utilise the same key ...

State of the social media sphere address

Things change quickly in Interwebs land. Here’s what you need to know so you can look knowledgeable and sound educated in front of the people who presume you know a lot about all this sort of stuff because you’re in marketing and it’s your job to know these things. Call it a ‘State of the social media sphere’ address ...

Finding love (or hate) through digital PR

How to use Google to win affection online I’ve just met a sweet Aussie colleen who we’ll call ‘Ms O’Irish Name’. Thanks in no small part to Google, she thinks I’m quite marvellous. After our first meeting, she checked me out online; found tons of blog posts, online press releases, forum contributions, book reviews ...

A closer look at the Twitter Skittles campaign

Twitter seems to be the buzzword for most companies, and the real question many agencies are trying to answer is how can social media help grow our businesses or understand more about our customers. A very interesting campaign was recently launched by Agency.com and revolved around using the Twitter service to publish ...

A thousand insights

Insights with focus and bite Here’s a conversation we once had with a potential client: Potential client: “We need insights!”Us: “Tell us more…” (spot the qualitative researchers).Potential client, in a louder voice: “We need insights!”Us: “We can give you a thousand insights”Potential client, now smiling broadly ...

Brands are marketing tortoises when it comes to digital

I recently attended a seminar organised by PR firm Hill and Knowlton in Sydney which featured a group of experts holding forth about the ‘recession hangover’ and how to cope with it. The two key takeaways for me were this: understand your customers better, and look at digital to provide a solution and (cost) effective ...

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