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Part two: iMedia Brand Summit 2009 interviews

In preparation for this year's iMedia Brand Summit Nick Bolton from Viocorp interviewed key players who will be at the event, about what has been and will be happening in the marketing industry. Check out the footage below or on our YouTube Channel here: www.youtube.com/marketingmagazine. ...

Learnings from the Online Retailer conference

I had the pleasure of attending the inaugural Online Retailer event in Sydney recently and I must say, I was impressed. The quality of exhibitors, attendees and speakers was high and the topics addressed and discussed very valuable. My congratulations go out to the organisers – they created a lively and engaging ...

Outing the crowdsourcing demon

Here’s where I get my back up! Designing and developing online and software projects is never a cheap enterprise. We all know this – they take specialists, their expertise and time, right? Well, maybe not so much anymore. ...

Agency of the Year video

My inbox is often filled with strange and interesting videos but last week I discovered a wonderful gem. The video starts out with typical agency client request/demand but morphs into something almost evil while retaining a light-hearted element that makes it suitable to share. The whole concept of the clips revolve ...

Copying is the weariest form of strategy

If there’s one thing you can rely on, it’s that ‘successful’ strategies will only last as long as it takes for your competitors to replicate them. Very few companies succeed in developing sustainable competitive strategies; conversely, many invest heavily in easily-emulated tactics that serve to simply work against ...

Your market hates stability

In case you haven't realised the global financial crisis has changed things. Crises reshape the mindset of consumers and this one has also accelerated the 'online' trend. Consumers now communicate, make decisions and spend their dollars differently – and they expect to be heard. This is more than just a passing fad. ...

Part one: iMedia Brand Summit 2009 interviews

In preparation for this year's iMedia Brand Summit Nick Bolton from Viocorp interviewed key players who will be at the event, about what has been and will be happening in the marketing industry. Check out the footage below or on our YouTube Channel here: www.youtube.com/marketingmagazine. ...

Social media: a window on your culture

A study done by Charlene Li’s Altimeter Group shows that companies who engage in social media have done better financially, even in a recession. Li is quick to point out that the companies’ financial success is not necessarily caused by their social media engagement, but there is a strong correlation. As luck ...

Optus and social media's critical mass

Let me introduce, if I may, Bradley Hughes. Bradley is a self-described 'social entrepreneur' who likes cycling, chess, gardening and reading. Bradley wears glasses, suits, votes green, has a keen interest in water conservation and he lives in Rockdale, NSW. I’ve never met Bradley Hughes, in fact I’ve only known ...

A moment with marketing author and guru David Meerman Scott

David Meerman Scott is the author of the new book World Wide Rave. His previous book, The New Rules of Marketing and PR is an award-winning bestseller. Marketingmag.com.au got the chance to catch up with David before he makes his way down under for the Social Media Masterclasses in early September. We hit him with ...

Who thinks their a copywriter?

When people are sick, they go to a doctor; when their car is in need of repair, they go to a mechanic; when the tap’s leaking, they call a plumber. But when they need copy written... heck, they just write it themselves. In some areas, people are quick to recognise the value of professional services. Jobs requiring ...

Don't bother passing me the remote

Over the past six months my blogs have focused on the digital consumer, but in this month's post I'll focus on one of the bigger, and potentially controversial, consumer trends at play. It's a trend we're all familiar with – multi-tasking – and specifically watching TV while surfing the web. It's nothing new – many ...

Finding your social media influencers

Go to the bottom drawer in your storage cupboard and dig out an old high school class photo. It can be any year, the daggier the better. Get a non-permanent whiteboard marker out and circle the cool kids (and if you weren’t one of them, now is not the time to pretend, we’re doing important research here). What do ...

The 'Mumpreneur' explosion

Is the explosion of ‘Mumpreneurs’ a breath of fresh air or an oversaturated market? We are now in the middle of the biggest baby boom since the 1960s and every second new mum out there is either setting up a business or thinking about it. The parenting/ baby-needs industry now has a turnover of over $6.3 billion ...

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