Marketing blogs
Articles from year/month
On the front foot: customer experience counts
Organisations interacting with today’s consumers face a rare combination of circumstances. Sky-high expectations, unlimited options and the sweeping consumer empowerment driven by social networking have created a force unlike any of us have experienced before. After decades of being managed and forced to adapt to ...
6 ecommerce tips to guarantee a fat 2010 annual bonus
What can you do in 2010 to improve the performance of your online retail presence? How can your online shop be improved, tweaked and refined to deliver even better results than last year? ...
The adventures of SuperMulti
Faster than a speeding shopping trolley. More powerful than a social media strategy. Look. Up in the sky. It’s a store front. It’s online. It’s SuperMulti! Yes, it’s SuperMulti, strange visitor from another marketing world who came to Australia with powers and abilities far beyond those of mortal ...
The year of the mobile - no, really!
Some were disillusioned last year when ‘the year of the mobile’ didn’t quite reach expectations. While the astounding rate of smartphone adoption and the explosion of practical and fanciful mobile apps kicked off widespread acceptance that mobile is here to stay, the ‘mcommerce explosion’ we were expecting was anticlimactic ...
Talk is cheep
We’ve established that word-of-mouth has reached a whole new level with the rise and rise of social media in its various forms (particularly Twitter). But what is a company to make of all this new noise? Well, there’s some great stuff there... but there’s also a big catch to be wary of, too. For a start, it’s now ...
Trends in 2010: specialists
2009 was a year of shifting paradigms. I think the GFC forced us to change in some capacity. This year, instead of dwelling on revenue losses and budget freezes, I think it is wise to focus on what we learned, how we can apply these learning’s in 2010 and best of all convert them into tangible revenue? Observing ...
Can Facebook really help your business?
Research shows that Australian consumers want organisations to communicate with them through social media outlets such as Twitter, YouTube and Facebook. Yet many organisations are hesitant and feel unsure how to approach this new channel. ...
Do cities speak 2.0?
“As the pool of Foreign Direct Investment shrinks, there will be more competition for fewer projects.” A quote from the ‘Global Investment Promotion Benchmarking 2009’ (GIPB) by the World Bank Group. In my first post I said that globalization puts forward the need for cities to characterise themselves more carefully ...
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