Marketing blogs
Blogs for Breakfast: mirror, mirror... 31 lists of predictions for 2009
The year is almost out and that means bloggers dust off their crystal balls and pretend like they know what's going to happen over the next year, when most of us couldn't tell you what next week holds. Still, think of it all as a law of averages - somewhere in amongst these 31 lists have got to be some accurate ...
Vodcast: Geoffrey Bowll discusses psychographics
In his latest vodcast, Ana Bosnjak interviews Geoffrey McDonald Bowll, MD of Starship and author of the monthly column Guerrilla Guide in Marketing magazine, about psychographics and why people wear many hats. Check it out below now! And stay tuned for his second post coming up in the new year on retail marketing ...
Your best and worst of Aussie advertising '08
It's that time of the year when a (not so) young man's thoughts turn to the things that really teed him off in the year just-a-passin'. UK broadsheet The Guardian just formalised its review list of the year's worst TV ads here. (Gillette takes bottom prize) - prompting me to wonder about the smells and swells of ...
Santa banter with Arty Sipkus, marketing director for Santa Claus
He’s known the world over for his kindness and generosity, but marketing Santa is hard work according to his embattled marketing director, Arty Sipkus. When he’s not defending Santa’s integrity from UK tabloids, he’s dreaming up new ways to bring the old jolly fat man into the 21st century. It must be a pretty busy ...
10 Marketing Predictions for 2009
Matt Granfield shares his top 10 predictions for the year ahead: 1. Marketing budgets will be slashed by 35% 2. Marketing expectations will be raised by 35% 3. Facebook will not be sold, Twitter will not be monetised and MySpace will grow at precisely the same rate as the American economy 4. A major Australian ...
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The real Spiderman: part two of our interview with David Thorne
In part one of our interview with David Thorne, we found out the workings of his now famous spider email, following its viral explosion. In the final part of the interview, Thorne reveals more of the strange existence he lives in brand land and why it is such an important world – despite some of the people that work ...
Blogs for Breakfast: does social media scale, what's a CMO to do and mobile vintage
Lazy people of the world unite - Blogs for Breakfast is finding the thought-provoking, controversial, informative, hilarious or downright insane marketing blogging and delivering it to you in handy spoonfuls every week. This week, three questions to jump start your brains: Social media is great and all that, but ...
The real Spiderman: part one of our interview with David Thorne
How do you get your campaign to go viral? Strategic planning? Purely by accident or good luck? David Thorne found out when he posted his exchange with a creditor over an unpaid bill. It all started when he offered to pay it with a spider… Who are you and why should people give a damn? The interest has been in the ...
Qualitative samples: unashamedly skewed
This post is about getting the sample right in qualitative research. It’s an important issue because if you don’t get the sample right, then even the most brilliant research techniques in the world won’t get you anywhere. Sample. Funny word if you stare at it long enough. Which I have. This is my fifth attempt at ...
Questionable identities: how adaptive instability can help brands during recession
Anticipating and mitigating the dramatic impact of organisational inertia on transformational brand programs can help companies better cope with a constantly shifting economic environment. Just ask the US car makers. It’s a key finding from a recent study by Harvard Business School’s Mary Tripsas on the interplay ...
A penny for your thoughts
As we brace ourselves for a slowing economy, and marketing budgets are squeezed, it’s well worth asking; is qualitative research something you can do yourself? What can be done with a tight budget? DIY qualitative research In one sense, qualitative research is not only something you can do yourself, it’s something ...
Lost on a desert island: what consumers really want when push comes to shove
It’s the kind of question researchers love to ask: if you could take only three things to a desert island from a list that included a mobile phone, digital camera and cable TV, what would you bring? Stumped? Most people aren’t. We recently conducted a multi-faceted study into consumers’ digital wants and needs ...
The death of print: the final days of the phone book
When did you last use the print edition of a phone directory? In Australia the first directory was on a single sheet and listed just 44 numbers, now more than 100 years later it’s still in print but looks likely to go the way of the rotary dial phone. Here’s a couple of recent and related events that suggest directory ...
How social media won Obama the US Election
"There is only one tool, one platform, one medium that allows the American people to take their government back, and that's the internet…” It’s one of the more famous lines in recent American political campaign history, and it’s bang on the money. Literally, the internet has changed the way candidates communicate ...
The main thing is to keep the main thing the main thing
This is my marketing mantra. It isn't perfect, show me one that is. But it helps me frame my thoughts, a filter I can run an idea through before taking it to clients. Of course they have their own filters and metrics to balance off, so sometimes I'm successful with it, some times not so much. The core thing for me ...
Part 2: The qualitative research process - fluffy techniques
Let me count the ways Following on from my last post, there’s no right way to ask a question per se. There are actually many right ways to ask a question. I’ll talk about these in more detail in a moment. First I’m going to discuss the many wrong ways to ask a question. The wrong ways You may be familiar with ...
Part 1: The qualitative research process
In this post, I look at the qualitative research process. I won’t cover the actual mechanics of qualitative research, because any good market research textbook will cover that. Instead, I’m going to focus on the thought process. The qualitative research process The thought process begins with questions. What kind ...
Beyond Seiko - defining emotional technology
There isn't a definition for emotional technology, despite it being used as a brand name and scant references in postmodern discourse. Yet in 2007 Japanese watchmaker Seiko began referring to its watches as using emotional technology. Since then press releases and advertising clips have described how: ‘Seiko’s ...
Can we be primed for brand choice?
Marketingmag.com.au welcomes international brand strategist, Stephen Byrne to the stable of guru bloggers on the site. Stephen will be posting weekly with a focus on brand strategy, brand agencies and cross media brand work. See Stephen's author profile for more information. This week's post looks at brand behaviour. What ...
Tell me what you know about qualitative research… in bite size
Marketingmag.com.au welcomes qualitative research expert and valued member of the online marketing and social media community, Katie Harris to the stable of guru bloggers on the site. Katie will be posting fortnightly, answering all of your qualitative research questions. See Katie's author profile for more information. ...
How to get the world's attention without being remarkable
Count to 3,000 in your head. Go on. It'll take a while, but give it a shot. You're not going to do it are you. It would take too long. You've probably tried it a few times when you couldn't get to sleep and you probably lost count and got bored somewhere in the hundreds. Even if you tried really hard and counted, ...
Guru bloggers
Our team of dedicated bloggers will be posting regularly about anything and everything that makes them smile, drives them mad, or generally gets them going.
Alex White
Alex White's creative background in design is complemented by strategic consulting and business analysis experience. His career has focussed on educating clients as a strategist and usability specialist. More recently these skills have be refined in order to focus on digital planning and experience design. His core vision is to help people communicate with technology.
Matt Granfield
Matt spends his time consulting as marketing director at e-CBD for a diverse clientele ranging from NGOs to rock bands, and is Social Media Marketing Director at dp dialogue.
When he isn't busy referring to himself in the third person, Matt maintains his own blog, Zakazukha Zoo.
David Gillespie
David Gillespie is an account director at ie Media. Prior to joining ie he worked with start-ups, at DDB, consulted for the Australian Government and travelled the world making computer games. When not offending people, he makes music and sleeps. Visit his blog 'Creative Is Not A Department' if you really can't get enough.
Geoffrey Bowll
Author's Articles
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Website
Geoffrey (pictured with junior art director) is MD of The Starship, a Melbourne-based ad agency. Besides running mainstream campaigns since 1991, he has conducted hundreds of marketing and advertising research projects for major corporates.
Katie Harris
Katie Harris is director of qualitative research at Zebra Research. B. Soc Sci (psych) UNSW, MBA AGSM, QPMR (and all that).
You can find out more about Zebra Research, and all things qualitative, by visiting the ZebraBites blog, the Zebra Research website and/or by following her on Twitter.
Karl Treacher
Author's Articles
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Webiste
Karl is the CEO of brand psychology & intelligence group Brand Behaviour. Karl is a behavioural scientist who specialises in brand launch engineering and predictive brand intelligence. Karl is Marketing Magazine’s honourary Brand Commentator.
Stephen Byrne
Stephen is an international brand strategist, writer and commentator. He is founder and director of strategic brand consultancy DIFFUSION, and has taught, published and presented extensively in the UK and Australia on brand and digital strategy, marketing and communication. You can contact him by email, through his blog, on Twitter or by LinkedIn.
Julian Cole
Julian Cole completed a Honours thesis in Online Social Networks at Monash University and is currently writing his Masters thesis on Blackberry addiction. Julian also works as a Digital Strategist for Naked Communication. He writes the blog adspace-pioneers.blogspot.com and is an active member of STBz.
Michael Burrows
Michael's Articles
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Website
Michael 'Bo-jingles' Burrows is director of Brand Music, award-winning innovators of sonic branding, jingle and radio campaigns. He also sits on the board of the Advertising Institute of Australasia.
FRANk
FRANk is a creative engagement company originating clear and sustainable solutions for brands to make relevant connections with their customers. FRANk has emerged as one of the new-breed communication companies attracting the likes of seek.com.au, carsales.com.au, Kidspot.com.au, wotif.com, STA Travel, imate, movember and carservice.com.au.
Brendon Cook
Brendon is one of the pioneers of the Australian out-of-home industry and now CEO of Network Ltd, Australia’s only listed out-of-home media company. Network provides advertisers with a national network of out-of-home advertsing solutions, including Roadside, Retail, Transit, Regional and Experiential Marketing.
Carolyn Hyams
Carolyn Hyams is the Asia Pacific Marketing Strategy Manager at Aquent, the leading global staffing firm specialising in marketing, communications and creative talent. After 6 years of working full-time with Aquent, Carolyn is now a proud mother of possibly the most beautiful child ever born and enjoys the flexible work practices that Aquent offers.
Eliot Harper
Eliot is a marketing guy at Fuji Xerox. Prior to his current day job, he worked in the US for Adobe. Eliot holds a couple of degrees in printing and enjoys spending far too much time exploring the world of variable-data printing. In his copious free time Eliot enjoys kayaking, writing, blogging, eating and sleeping.
Luke Farley
Luke is a founding director at LCubed a Melbourne based Thirdway Online Marketing Agency. He also runs Search Marketing Australia; website dedicated to educating Australian marketers and business people on how to make the most of search engines and the visitors they can generate. Luke is contactable via LCubed: 1300 528 233
Jane Hogan
Jane Hogan is principal of Indigo Dingo Communications, a Melbourne based marketing consultancy specialising in direct marketing.
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What’s wrong with the AMI?
This post is the first in a series looking at the AMI. Click below to read the others: What's wrong with the AMI The Great AMI Debate: Round 2 The Stark Reality of the AMI The AMI Bites Back Marketing the Marketers: the UK perspective Bowll bites back: Geoffrey responds to the AMI You can read the full version ...
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So you've started to think strategically about online - now what?
Tamir Berkman works at FRANk media In my last post here at marketingmag.com.au, I discussed the reasons why you should already be thinking strategically about online and about your presence in the online space. Hopefully, for those of you looking to develop your online presence you're now convinced of the ...
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Talking Point: Facilitate Digital and EyeWonder partner up
Facilitate Digital Holdings Limited, a leading independent provider of digital marketing technology, announced that it has entered into a partnership and investment agreement with EyeWonder, a leading U.S. based provider of interactive digital advertising. For more on the partnership, read the release materials ...
