Marketers everywhere are hearing the dreaded 'R' word, and as a result they're under increasing pressure to account for every last bit of their spend. And there's no difference when it comes to choosing your digital signage solution. Every digital signage network brings some often unseen or overlooked implicit costs. ...
In his latest vlog (video + blog = funny word!), Geoffrey tackles the difficult question of what to do when the proverbial hits the fan and recession looms. There's been plenty of talk about the economic climate here in Australia of late, and even with the five major banks passing on the Fed's quarter percent interest ...
We've been busy developing our calendar page to make it easier for marketers to find and keep track of the marketing events taking place in Australia that they care about most. It also helps that they're easier on the eye too. The new calendar page let's marketers more easily find the events that matter to them ...
I’m not going to be popular for saying this, but I don’t think most Australian consumers are really suffering in the current economic climate. It might be coming, but the recession is not here yet. And it may not come at all. I know what you’re thinking: haven’t I been following the doom and gloom pundits in the ...
This post is the sixth in a series of six that feature an exclusive video interview with international speaker and author Joseph Jaffe. Click below to read the others: Exclusive video interview: Joseph Jaffe, Part I - the winners and losers of social media marketing Part II - will online video blogging fizzle ...
One thing that is really pissing me off at the moment is advertising agencies claiming that they created a ‘viral’. Do you know how stupid this sounds? It is kind of like a part time musician claiming they are a rockstar! Maybe they need a video to show them how stupid they look ;-) Check out the clip below, and ...
On Friday morning in Sydney I attended the launch of the fourth Australian Mobile Phone Lifestyle Index report compiled as a collaborative project by AIMIA, m.Net Corporation and Ideal Interfaces in April 2008. You can download and read the full report by clicking on the icon below. If you’re a marketer interested ...
Working in social media for me is an ongoing learning curve. I spend a lot of time researching international case studies, good and bad, participating in all sorts of social networks, reading and learning. It frightens me that people are already setting themselves up as 'Social Media Experts' when we are only just ...
I have a relation who’s a famous retired sportsman; a household name. He returned to his home town and wanted to join the local golf club, which had a waiting list. The membership officer explained to my famous relative that no, he couldn’t get an accelerated membership. He would be positioned at the bottom of the ...
You've probably seen them around - they look like a crossword on crack. Yes, QR Codes are set to take the world by storm and in this short video Antony McGregor Dey, founder of QMCODES, demystifies the QR Code for marketers. With Telstra investing significantly in this technology in their handsets and with publishers ...
This post is the fifth in a series of six that feature an exclusive video interview with international speaker and author Joseph Jaffe. Click below to read the others: Exclusive video interview: Joseph Jaffe, Part I - the winners and losers of social media marketing Part II - will online video blogging fizzle ...
One of my pillars of good non-fiction writing is brevity. Essentially, brevity means saying things in the most economical way. A good writer does not give the reader anything he or she does not need. Writing is like a good watch. It should function smoothly with no extra parts getting in the way. Generally in writing, ...
In the August '08 issue of Marketing magazine, Andy Pontin, CEO of Clemenger Proximity, argues that Australia Post's recent print campaign 'Open Up To Mail' spends too much time apologising for the industry and not enough time encouraging. To read Andy's article from the August issue, click the icon below: In ...
Here at marketingmag.com.au we're focused on trying to bring the Australian marketing community great content in the form of news articles, blog posts and marketing-related videos. If it's relevant to marketers, we'll be looking to get it onto the site. So we were excited to hear about the unofficial Guinness Viral ...
What consumers say and what consumers do are not inextricably linked. Consumers, for reasons internal (how they feel about themselves) and external (how they are perceived by others), can behave anywhere across a spectrum from acting in perfect concert with, to direct opposition to, what they say they’ll do. The ...
Kylie Flavell's editorial in the current issue of Marketing touches on the subject of consumer guilt when favouring certain brands. Yes there are certain brands we all love to hate but it appears their lack of popular appeal is irrelevant and in some cases a plus in reflecting financial success. Check out the Brandwars ...
This post is the fourth in a series of six that feature an exclusive video interview with international speaker and author Joseph Jaffe. Click below to read the others: Exclusive video interview: Joseph Jaffe, Part I - the winners and losers of social media marketing Part II - will online video blogging fizzle ...
This post is the third in a series of six that feature an exclusive video interview with international speaker and author Joseph Jaffe. Click below to read the others: Exclusive video interview: Joseph Jaffe, Part I - the winners and losers of social media marketing Part II - will online video blogging fizzle ...
Sales people have a saying - 'buyers are liars'. Did you know that, marketers? I’m tipping that marketers have a few sayings about salespeople too, which I probably shouldn't write here. Can't we all just get along? A big part of the marketer’s role is relationships with agencies and media sales reps and often ...
This post is the second in a series of six that feature an exclusive video interview with international speaker and author Joseph Jaffe. Click below to read the others: Exclusive video interview: Joseph Jaffe, Part I - the winners and losers of social media marketing Part II - will online video blogging fizzle ...