Mobile commerce taking off among smartphone owners
Google has release data on mobile commerce behaviour as well as other aspects of mobile phone usage, in a study that focusses solely on smartphones. ‘Our...-
May consumer confidence: Mortgage holders on a downer despite rate falls
The most recent consumer confidence figures from Roy Morgan Research and Westpac-Melbourne Institue (WMI) both registered increases but continued to diverge,...
Tuesday, May 8th, 2012 10:59 am GMT +10 by MarketingThird-party credibility turbo charging company credibility
Third-party credibility as a strategic PR approach entails involving credible third parties in an organisation’s communication. The involvement of the...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Craig PearceYour marketing quote and niche ad option of the day – 17 May 2012
“You can tell the ideals of a nation by its advertisements.” – Norman Douglas Each weekday in May we’ll bring you a niche, alternative...
Tuesday, May 8th, 2012 10:59 am GMT +10 by MarketingPhone geek Aussies show thirst for innovative smartphone features
Smartphones have whet the appetites of Australians for innovative mobile features such as mobile payments, augmented reality applications and home control,...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing4 reasons to look at in-stream video advertising now
Few of us need a fortune teller to know that in-stream video advertising is hot right now, and getting hotter. Worldwide, around 200 billion videos are...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Carolyn BollaciTourism Aus claims $61m budget windfall
Tourism Australia has been handed an unexpected $61 million marketing boost to target Asian tourists. The ‘Asian Marketing Fund’, set aside in last...
Tuesday, May 8th, 2012 10:59 am GMT +10 by MarketingYour marketing quote and niche ad option of the day – 16 May 2012
“Advertising is the poetry of capitalism.” – Michael Maynard Each weekday in May we’ll bring you a niche, alternative or emerging...
Tuesday, May 8th, 2012 10:59 am GMT +10 by MarketingThe dos and don’ts of Facebook ads, straight from the horse’s mouth
Facebook’s measurement team is to make its research on what does and doesn’t work when it comes to advertising on the social network public...
Tuesday, May 8th, 2012 10:59 am GMT +10 by MarketingWoolies mocks Coles with Everyday Rewards ad
Woolworths has hit back in its loyalty war against Coles, with an ad mocking the recent high profile relaunch of Flybuys. In a TVC that highlights the...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing

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