Most Commented
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Mobile advertising – a journey of facts, stats and fiction
Until recently I hadn’t spent a lot of time in the dungeons of mobile advertising; that is, using web banners and other mechanisms to generate a...
Saturday, February 11th, 2012 09:02 am GMT +11
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Groupon reports $42.7m loss, turns focus to mobile
In its first earnings report as a public company, group buying multinational Groupon recorded a $42.7 million loss for the three months to 31 December...
Friday, February 10th, 2012 11:26 am GMT +11
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Marketing: An exhaustive history #infographic
The history of marketing? Such a broad topic surely needs a very long infographic, right? Right. This timeline, from the folks over...
Friday, February 10th, 2012 09:56 am GMT +11
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Lady Gaga launches ‘Little Monsters’ social network
Having conquered Facebook and taken out the top spot on Twitter, Lady Gaga has turned her attention to new social media frontiers: a social network...
Thursday, February 9th, 2012 05:44 pm GMT +11
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Digital OOH – What’s up Australia?
News from the UK’s Outdoor Media Centre (OMC) shows UK digital out of home (DOOH) revenues continuing to grow at a rapid rate. Why? It’s the happy...
Thursday, February 9th, 2012 04:55 pm GMT +11
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Facebook ads to go mobile in weeks
In a matter of weeks, Facebook is expected to start showing ads in its mobile apps according to a report by The Financial Times. As the company prepares...
Thursday, February 9th, 2012 03:31 pm GMT +11
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Future bright for Aussie newspaper apps
One in five app users, or 4% of the Australian population, have downloaded a newspaper or magazine app to their mobile device according to data released...
Thursday, February 9th, 2012 01:37 pm GMT +11
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Beat it into them, and they’ll believe?
In an interesting little factoid to come out of Edelman’s ‘2012 Trust Barometer’, Australians believe their scepticism towards marketing messages...
Wednesday, February 8th, 2012 04:37 pm GMT +11
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Media and business gain trust, governments lose it
While faith in government continues to nosedive, public trust in the media and business worlds is on a high in Australia, bucking a trend of growing...
Wednesday, February 8th, 2012 04:25 pm GMT +11
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Top10 ads of Super Bowl 2012
The event that is American advertising’s Super Bowl (the Super Bowl) has finished. Somebody won the football match by some amount of home runs,...
Wednesday, February 8th, 2012 11:50 am GMT +11
