-
I Love Salvos Stores
Campaign: I Love Salvos Stores Client: Salvos Stores Agency: DGM Advertising Background In August, Salvos Stores launched the ‘I Love Salvos Stores’...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
SoLoMo at work – in Australia!
Joe Barber sits down with Lifelounge Group CEO Dion Appel to extract some valuable insights into leveraging SoLoMo. Social networking and mobile...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Joe Barber
Destination NSW launches user-generated campaign
Sydneysiders are being urged to act as ambassadors for their city in a new tourism push from Destination NSW featuring user-generated content. Consumers...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
The best and worst times for Facebook, Twitter engagement
When is the best time to post links on Facebook and Twitter in order to generated the best click-through potential? Early to mid-afternoon, when the office...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Your marketing quote and niche ad option of the day – 10 May 2012
“Advertisements contain the only truths to be relied on in a newspaper.” – Mark Twain Each weekday in May we’ll bring you a niche,...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing![Link to: Local engagement key to captivating sport spectators [infographic]](http://niche-marketing-production.s3.amazonaws.com/wp-content/uploads/2012/05/city-to-surf-320x237.jpg)
Local engagement key to captivating sport spectators [infographic]
How do you get sports fans to appreciate advertising dollars? Invest them into local sports groups, according to a new survey, that found out of all the...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
The age of ‘the big idea’ is over
For some time now I have been expounding the virtues of brands becoming far more data-centric in their approach to marketing and communications. No company...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Mark Cameron
David Jones taking big step towards omni-channel retailing
Department store David Jones is readying itself for the launch of a new ecommerce platform and has committed to a tenfold increase in products available...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Relevant mobile ads cut through but consumers don’t want to be found
As with most types of advertising, few consumers express an interest in receiving mobile ads, according to a recent study which tested a number of mobile...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Join the conversation