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How to make your customers love you
While marketing deals with markets of many, selling will always be about markets of one. So how do you make your customers love you? Despite the advances...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Sue Barrett
27% of consumers would switch brands over social media customer service
A customer-friendly social media presence can entice consumers into switching brands, as more Australians turn to social networks to ask questions and...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
The State of Digital Marketing – Australia 2012
As digital prowess moves closer to becoming a mandatory skill, Marketing and Econsultancy look at the factors hampering its growth. This feature was first...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Your marketing quote and niche ad option of the day – 4 May 2012
“The irony is that while there have never been more ways to reach consumers, it’s never been harder to connect with consumers.” – Brad Jakeman...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Are you caught in a virtuous circle or a vicious cycle?
Many companies go on and on about getting close to their customers. They think that by repeating such a mantra they will better understand their needs....
Tuesday, May 8th, 2012 10:59 am GMT +10 by James Atkins
Mentos, Sony & Vodafone first advertisers to sign with VEVO
After launching in Australia two weeks ago, music video platform VEVO has signed up several big-name advertisers. Mentos, Sony Music, Paramount Pictures...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Vlogger ‘Blunty’ admits involvement in Wake Up stunt
At 11 minutes 24 seconds, you may not want to watch all of this rant in which video blogger Nate ‘Blunty’ Burr, who filmed last week’s Wake Up...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Adidas launches branded game on Xbox and PS3
Adidas has entered into a global agreement with video game publisher 505 to launch fitness game miCoach on Xbox 360 and PlayStation 3, which will allow...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
What’s that in my drink? Oh, it’s Richard Branson
Virgin Atlantic continues to tickle travellers with weird and wonderful branding moves, this time by plopping ice cubes in the shape of Richard Branson’s...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Your marketing quote and niche ad option of the day – 3 May 2012
“Many a small thing has been made large by the right kind of advertising.” – Mark Twain Each weekday in May we’ll bring you a niche,...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
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