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by Scotland

on Dec 22

Blogs for Breakfast: mirror, mirror... 31 lists of predictions for 2009

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The year is almost out and that means bloggers dust off their crystal balls and pretend like they know what's going to happen over the next year, when most of us couldn't tell you what next week holds.

Still, think of it all as a law of averages - somewhere in amongst these 31 lists have got to be some accurate predictions.

Merry Christmas marketers, and see you in 2009!

General marketing predictions

eMarketer's predictions for 2009 - pretty wide-ranging thinking from five analysts with some interesting stuff on demographic shifts.

What's next: 2009 predictions - the aptly-names What's next in marketing blog with its thoughts on 2009.

Top online predictions for 2009

9 HOT trends and predictions to watch in 2009 - hahaha, this one is a classic. Seriously, who has a catchphrase online? Anyway, there's actually some interesting stuff in this video if you can get past the one-page-internet-guru-power-salesman style layout.

Affiliate marketing predictions

Affiliate marketing: predictions for 2009 - OK, so affiliate marketers can't help but try and sell you stuff, even when all you want is a list of predictions, but the video does make for interesting viewing either way.

Affiliate marketing - 2009 - the year ahead - easily one of the more ambitious posts, with the year ahead broken down into predictions in each month. A really comprehensive look at affiliate marketing in 2009, and this time no lead gen attached!

Media predictions

Out on my limb: predictions for 2009 - the great blog News After Newspapers predicts what 2009 looks like for the daily rag. A must-read for anyone in the business of news print.

2009 ThinkTank media predictions - four marketers share their thoughts on what 2009 holds for media.

Media predictions for 2009 - hard to say if Business Week will be any more successful with their predictions than others on this list, but you'd hope they had their fingers on the pulse.

117 magazine and media predictions for 2009 - nothing if not ambitious the bloggers over at foliomag.com. Great reading for anyone in the print publishing industries.

Keep it real: pragmatic media predictions for 2009 - OG blogger Diane Mermigas from MediaPost encourages us to 'keep it real' - sage street advice for 2009.

Our predictions for newspapers in 2009 and beyond - Market Evolution blog with its predictions for print.

What won't happen in 2009 and what might - the Online Journalism Blog (OJB) kills off the idea of the semantic web amongst others.

Mobile marketing predictions

'Tis the season for crystal ball gazing - a bit of a round-up from a few industry pundits in this post, with some (Pew) predicting as far ahead as 2020. Yeah, right.

Predictions for mobile in 2009 - mJelly offer up their prognostications on mobile in 2009.

Mobile becomes linchpin for online advertising surge in 2009 - Bango offers up five reasons to finally believe that 2009 will be the year of mobile

Music marketing predictions

Music Ally's predictions for digital music in 2009 - a great post looking at the music landscape and how digital will continue to transform it in 2009.

Search engine and email marketing predictions

Search engine, email marketing trend predictions for 2009 released - a nice long one here from cheaphostingdirectory.com

4 predictions for email marketing in 2009 - United Business Media err on the side of caution and offer a surprisingly small list of just four predictions.

What will 2009 bring us? - Search Engine Watch are a serious SEO and SEM site, so it's probably worth checking out what they have to say about '09.

Social media predictions

50 social media predictions for 2009 - Peter Kim walks the walk by crowdsourcing the predictions of 14 new marketing luminaries in one great slideshare presentation, so click through to read what David Armano, Rohit Bhargava, Ann Handley and Chris Brogan (among others) predict for social media in 2009.

Social media predictions for 2009 - 5 tips for 2009 from Windchimes, an Indian start-up social media agency (I think there were meant to be 10 tips, but the link through to part 2 of this post is borked - I predict a slow year of blogging for Windchimes in 2009).

Top seven social media predictions for India for 2009 - Gaurav Mishra breaks with tradition (errr...) by opting to list seven social media predictions, but the focus on India makes for great reading.

Consumers to suffer from social media indigestion in 2009 - in his piece for Advertising Age Pete Blackshaw bucks the social media love-in trend and predicts that our browsing patterns in public toilets will shift.

Social media in 2009: our predictions and desires - ReadWriteWeb are short on predictions but do have a few great suggestions for what we need in 2009.

5 ballsy social media predictions for 2009 - Shawn Farner masters the art of great headline writing for delicious linkbait. Ballsy? Hardly, but offered up for your delectation nonetheless.

8 experts predict how Web 2.0 will evolve in 2009 - a great piece from Fast Company with some of the heavyweights in the Web 2.0 space making predictions.

Five things that probably won't happen in social media in 2009 - turns the prediction game on its head by admitting the future is sort of murky.

Best of the rest predictions

2009 personal branding predictions - the personal branding guru elect Dan Schawbel gives us the skinny on this growing phenomenon in 2009.

2009. Next steps in gaming - a look at some of the emerging trends around gaming and the games industry over the year ahead

2009 is the year of the niche gatekeepers - Dan Schawbel is at it again here, with his look at how niche will be everything in 2009.

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5 Comments

sarcatrist
  • Wrote on 29 Dec, at 09:28PM
Hi Scott,

Thanks for refering our blog - Windchimes - over here.

The link is working just fine - so am hoping that we should be galloping our way to 2009!! :-)

Cheers
Dana VanDen Heuvel
  • Wrote on 30 Dec, at 05:50AM
Hey Scott!

This is an AWESOME list! Ive added it to the growing list of 2009 marketing predictions that Im capturing over at the 'soon to be official' 2009 marketing projections site....www.2009marketingpredictions.com.

Thanks for pointing us to so many great resources and links.

Oh, and Ive got a few of my own predictions over here: http://tinyurl.com/74e76q

1. Marketers apply lessons from the 2008 (US) Presidential campaign.
2. Marketers will measure absolutely everything.
3. Insurgent marketers will win big market share.
4. Customer data will be the most precious marketing resource.
5. Everyone becomes a marketer.
6. Marketers focus on targeting.
7. Consumers expect feedback loops; companies respond.
8. Mobile and location really begin to matter.
9. Tactics will still lead before strategy.
10. B2B Marketers will increasingly seek a ‘thought leadership’ based approach to marketing.
AdamJ
  • Wrote on 30 Dec, at 09:29AM
Nice round-up Scott.

Voicing predictions for the near future is a risky business for a marketer - its all too easy to be seriously embarrased at a later date by your obvious lack of foresight.

Life by its nature tends to be unpredictable - it's what makes it so interesting.

So in my opinion its safer territory to predict things that definitely will NOT happen, although they might be amusing if they did. So in the spirit of post-Christmas, here are four UNpredictions for 2009:

Unprediction 1

Launch of the “Apple Blackberry” a landmark in mobile convergence. On the front, it’s an Apple iPhone. On the back, it has a Blackberry keypad. But most importantly, the phone flips open in the middle like one of the old Nokia Communicators to reveal the true “killer app’ – a large vanity mirror.

Unprediction 2

Launch of “Google Detectives”. Fresh out of Google Labs, a licensed virtual detective agency powered by all the information held on Google’s servers. Think your wife’s having an affair? Think your neighbour’s a terrorist? For a small fee, Google’s virtual detectives will take basic information about them and trawl their servers to investigate their digital footprint for you.

Unprediction 3

Launch of the “Naked TiVo”. Naked loves giving the traditional agency model a good kicking, so they will partner with TiVo and use their branding expertise to make the consumer product the ‘must-have’ for the young masses. An army of young consumers will forever enjoy TVC-free viewing. Naked proclaims the TVC as dead at last, then in 2010 opens up a creative agency specialising in retro-style TVC production.

Unprediction 4

Jumping on the accelerating bandwagon that is the trend of consumer ad-avoidance, SatNat system maker TomTom will introduce ‘GoneGone’. Fusing the data from the MOVE outdoor measurement system with a modified in-car SatNav system, they will be able to tell drivers when to look away so they don’t have to be distracted by roadside billboards and posters.

Happy New Year!

Adam J.
Herald Sun, Melbourne
Scotland
  • Wrote on 13 Jan, at 12:52PM
Wow! Thanks everyone for your responses. So much great value in your comments:

Sarcatrist - no worries. A bit of link love is never a bad way to start the year, eh ;-)

Dana - thats a killer site youve put together. Great to have all the predictions pulled together in one place. Will you be following the predictions and giving us updates on whether theyre coming true? That would be really cool, and an end of year round-up giving the people who were most accurate and a ranking for their predictive abilities would be fun too.

AdamJ - absolutely hilarious mate! Particularly love the vanity mirror unprediction.

Id love to hear other peoples unpredictions for the year - that would make great reading :-)
conrad lisco
  • Wrote on 17 Jan, at 01:03AM
As consumers multi-task on multiple channels, marketers should change their approach to mobility planning in 2009 to reflect the following nine tips:

1. Make progress, not noise - As marketers jump on the mobile bandwagon, they must understand the difference between objective-based mobile marketing and "just doing lots of stuff." Decide how the brand should behave in the mobile world given what the brand stands for and how their consumers engage with media and technology. Think about mobile as a means to capture data, generate leads, drive brand advocacy, build brand communities and deepen brand engagement.

2. Utilize utility - Novelty isn’t enough. Consumers are going to demand more from marketers in order to pay attention and participate. Think “mobilizing” updates and alerts, sending mobile coupons and tapping into location-based services.

3. Stay relevant – Treat mobile messaging as a two-way communication stream and engage consumers in an ongoing dialogue to create trust and affinity.

4. Give generously – Validate and reinforce the purchase decision by delivering exclusive or engaging content. Remember that content considerations for mobile are different than other media channels…so keep it punchy and contextually correct.

5. Be explicit – Think about objectives, segments and relevance before setting out. This pursuit helps to create salient connections with consumers.

6. Minimize risk - Even with the most rigorous processes and creative thinking, achieving real results often comes down to an experienced campaign management team. The team tests the mechanics and user experience to limit risk and ensure that the mobile experience is user-friendly.

7. Maximize opportunities – Every point of interaction with a brand is a media opportunity. Think about mobile holistically as opposed to a one-off and create opportunities by leveraging all available channels (on-pack, events, TV, etc). Use mobile to drive consumers to and from various parts of the media mix and then drive them to brick and mortar retail locations.

8. Monitor and optimize – Keep your eye on the results for the duration of the campaign and look for opportunities to shift media, tweak messages and hone activity levels.

9. Think outside the screen – Consider Massive’s use of text messaging as a way to drive engagement, interaction and measurement of its in-game advertising inventory. Players dont want to have to quit their game just to visit a brand’s Web site, so they can easily pause the game, grab their cell phone and then kick off the engagement.

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