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by FRANk

on Apr 15

Good and Bad Blogs

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Many of us in the media world are simultaneously drooling over the digital dialogue and doing bugger-all in our own backyards. Martyn Thomas looks at the abundance of bad blogs and recommends a few of the best.

There is a danger as digital networking erupts that many of the companies who set themselves up as communication advisers are not credibly practising what they preach. Of the all companies who were finalists in the 2007 AFA Advertising Effectiveness Awards only one had a blog at time of writing.

The earliest blog stems all the way back to 1983. A blog is a portmanteau (i.e. a word that fuses two or more words or word parts to give a combined or loaded meaning). The modern blog evolved from the online diary or ‘web log’ where people would keep a running account of their personal lives. The short form, ‘blog’, was coined by Peter Merholz, who jokingly broke the word ‘weblog’ into the phrase we blog in the sidebar of his blog. This was quickly adopted as both a noun and verb: ‘to blog’ meaning ‘to edit one’s weblog or to post to one’s weblog’ (thanks to Wikipedia for this).

Why blog?

No matter what angle we are coming from, most of us are trying to connect brands with consumers in the most relevant way. In order to build such relationships on behalf of your clients and on behalf of your company it is imperative to practise what you preach – to be blog-natives not blog-observers.

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1 Comments

Kimota
  • Wrote on 9 May, at 01:19PM
It still amazes me how slow business in Australia has been to grasp the potential of social media - and particularly the blog. I built my own blog last year as a way of experimenting with marketing techniques and SEO ideas for my job as copywriter and journalist for Netregistry and Nett Magazine. I was amazed at how quickly my amateur website began to outstrip some established business sites in Page Rank and traffic, just by sticking to a regular schedule and ensuring the content was syndicated through social media and bookmarking.

Blogging is probably the most under-rated tool in the Australian marketing industry today.

http://www.jonathancrossfield.com/blog

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