Marketing Blogs
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by Geoffrey McDonald Bowllon Apr 14 |
Guerilla Guide: Managing your marketing career
Geoffrey McDonald Bowll explores the freedom that can exist when marketers own their own business
I’m on a boogie board. Crashing into my 11-year-old as he spins around on the wave next me. He banks left then slams into me again. This time my sunglasses fall off and I have to slip into the surf to find them. With my eyes open I reach down and grab them as a second wave knocks me over. I’m bounced along for a while and I feel myself smiling. Middle-aged, balding, overweight (like most Australian males), but surprisingly happy. And I reflect on why.
‘Cause it’s a beautiful day and I’m here having fun. And it’s a Friday, just after lunch. Yes, the kids were taken out of school early. Yes, I’m a bad dad. Yes, I should be at work…
And I would be, if I was employed by a big company. This is the fundamental reason you set up a business for yourself. So you can decide how and where to spend your time. It’s not the money, although it can come. It’s not just the f**k you to your current employers. It’s the freedom to steer your own ship. Or not, as the case may be, for a few hours…
Are you a chicken? A battery hen? Are you sitting there, coffee slowly going cold. Laptop slowly wearing your eyes out. Seat, slowly making your bum sore. Life slowly dribbling away. Bored.
Is it time to free range? Time to do something that may change the world or, at least, change yours? Is it time to put yours on the block? To start your own operation? I can feel a tingle coming on all over my feathers. I’d better close my office door.
Every marketing person I’ve ever met did their course or started their career with this goal firmly in their mind. (Not firmly in their hand.) One day they would be their own boss, be the chief engine and steering wheel of the great ship ‘Existence’. Most marketers want to run their own show and so, I’m betting, do you too.
But what to choose?
Assuming for a moment you are not a single-minded git with a burning desire to set up something truly off-the-wall like panty-sniffing vending machines on railway stations (very popular in Japan). Assuming you are interested in a few different options, how do you choose which one to start?
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