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by Geoffrey McDonald Bowll

on Mar 21

Guerrilla Guide: E-marketing

Advertise with us

Or superviral

Many of the players in e-land are talking about superviral experiences – encouraging punters to make their own ads about your products, and sent out – motivated by ego and/or prizes etc. It’s very scary, but it fits with the moves to customise everything else on e-land – we get our news and our messaging in our own format, why not our own ad experiences?

Virtual worlds

Second Life, Entropia Universe and worlds like these are going to grow up to become like the Starship’s holodeck. Perfect, computer-generated worlds to live and work within. The end game of this for you is advertising nirvana, being in their other worlds.

Be scared, but jump anyway

Blogs and live footage of your factory and games on phones and all sorts of other things may be the great unknown, but they aren’t to your kids and your customers. Admit it – you go to sites you would love to have done. You get messages on your phone you should have briefed into your agency. Tell your tired old board to get in the bloody water and swim.

Know we are behind

We are behind the ball – Australian broadband must catch up or we will become the laughing stock of the entire world. Our 3- and 4G are behind, and so is a lot of the other gear that makes it all flow in other countries. I know who is to blame, but we can’t print it…

Content is king

The bottom line is whoever is creating/controlling entertainment is the key player. If your ads are hungered for (like Bud Lite) your brand will grow rapidly. If you prefer to stick to the knitting and just be good at making widgets – not good at making ads about widgets – good luck. And “goodbye”, the e-worlds say to you.

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