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by Online Editor | Scotland

on Oct 1

iMedia interview: Esther Stafford, international interactive marketing, American Express

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Esther Stafford

Esther Stafford, international interactive marketing, American Express

Now that the dust has settled on the iMedia Brand Summit, and the shenanigans of two days in the Blue Mountains are bleary-eyed memories, we can officially bring you our series of exclusive video interviews with delegates and speakers alike.

During the two days of the summit, marketingmag.com.au and Viocorp, Australia's leading internet broadcasting company, came together to record 14 video interviews with some of Australia's leading marketers, researchers, agencies and technology providers.

Snack on this video and the others listed in the Related Articles in the right-hand sidebar, and then tuck into the comments section for dessert and tell us what you think of the interviewees' answers.

See the complete list of exclusive iMedia Brand Summit video interviews.

What do you think?

  • What do you think is the biggest mistake that event organisers make when putting on a marketing event?
  • If you only had 15 minutes to live, what would you do in that time?

10 Comments

OnlineMarketingSydne
  • Wrote on 2 Oct, at 01:01PM
This is just an iMedia conference testimonial? Why are we watching this?
Editor | Scotland
  • Wrote on 2 Oct, at 03:59PM
Hey OnlineMarketingSydne - I posted this comment on another forum, but I'll reproduce it here for the sake of convenience.

Without stating the bleeding obvious, it's a bit hard to take all the content from these sorts of gigs (which a number of people have paid significant money to attend) and just reproduce it online. Sort of screws with the whole business model :-) whether you agree with that model or not.

There are loads of really great free (or relatively cheap) events held around Australia all the time - check out our Calendar page for more information - but it is just a reality that when a conference is over two days in the Blue Mountains, with some amazing presenters, it is going to cost money.

That said, we are going to be bringing many of the presentations to the website over the next few weeks, so we are working hard to bring valuable content to marketers around events.

We'd like to bring you every presenter's full video presentation, but we also have to work with our partners to make sure that they don't get screwed over. Capiche? We'll see what we can bring to you, as I know that all marketers are hungry for great content.

If you feel strongly about conferences and how they should be run, you should vent spleen on our forum about What Aussie marketing conferences can do better?
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