• Marketing Mag Website

  • Marketing Calendar

sponsored by

Advertising and Marketing Summit 2009

Tuesday, July 28th

  • When: Tuesday 28 July
  • Where: Luna Park, Sydney
  • Who: International keynotes include: Chuck Porter, Ivan Wicksteed and Jacob Kragh.
  • To register: www.acevents.com.au/ad09 

Tough times, tougher tactics

As advertisers and marketers face unprecedented challenges, the need for influential insight and strategic connections has grown extensively.

Celebrating its eigth successful year this exciting two-day event assembles leading industry experts from Australia and across the globe coupled with a powerful programme crafted to equip you with the tools and techniques to succeed in 2009.

International keynote speakers

  • Chuck Porter, co-chairman, Crispin Porter + Bogusky  (USA) Advertising Age, Adweek & Creativity Magazine Agency of the Year 2008
  • Ivan Wicksteed, global creative director, Coca-Cola (USA)
  • Jacob Kragh, chairman of the global marketing board, Lego (Denmark)

Keynote speakers

  • Bruce Buchanan, CEO, Jetstar
  • Harold Mitchell AO, executive chairman, Mitchell Communication Group
  • Anthony Hayes, CEO, Tourism Queensland
  • Luke Dunkerley, GM marketing, Supermarkets & Corporate, Woolworths Limited
  • Amanda Johnston, executive director of brands and marketing communications, Telstra Corporation
  • Michael Scott, director of marketing, Asia Pacific, Nike
  • Tara Lordsmith, GM, marketing, Simplot
  • Craig Maclean, brand manager, The Foster's Group
  • Andrew Seager, GM, marketing, Westpac
  • John Batistich, GM, marketing, Westfield
  • David Nobay, creative chairman, Droga5 Australia
  • Ant Shannon, executive creative director, Grey Worldwide
  • Matthew Ball, brand & marketing manager, Microsoft
  • Luke Bould, commercial marketing manager, Cricket Australia
  • Joe Talcott, director of marketing, News Limited
  • Richard Freudenstein, CEO, News Digital Media
  • Rohan Lund, CEO, Yahoo 7
  • Jack Matthews, CEO, Fairfax Digital
  • Joe Pollard, CEO, Ninemsn

Themes

  • Tough times tougher tactics
  • Making brands work harder
  • The view from the boardroom
  • How digital gets your more when you need it most
  • Valuing marketing in challenging times
  • Linking marketing strategy and shareholder value
  • Influencing client choice in tougher consumer times
  • Creating a distinct voice from a commotion
  • Brand studies
  • Developing innovation and demand from a flow of insight

Team discount: Register three delegates and the fourth is free

To register:

General enquiries:

  • Dominic Patterson
  • (02) 8908 8513
  • <
  • >

  • July 2009

Wednesday, July 1st

Swinburne Master of Marketing Information Evening

When: Wednesday 1 July
Where: RACV Club, 501 Bourke Street, Melbourne
Who: Swinburne University
To register: http://www.swinburne.edu.au/citysession or phone 1300 ASK SWIN (1300 275 794)

Swinburne University of Technology invites anyone interested in furthering their education to a postgraduate Q&A session next month. The night will include course information specific to the Master of Marketing program (incorporating the Graduate Certificate and Graduate Diploma) from 6:30-7pm, hosted by the program's director.

Attendees will have the opportunity to speak to course advisers, network with other future postgraduate students and submit a mid-year application.
Tuesday, July 7th

Seminar: Uplifting Marketing: spend less, deliver more

  • When: 7 July
  • Where: UNSW CBD Campus, 1 O'Connell Street, Sydney
  • What: While some marketers are reducing budgets in an effort to survive the tight economic climate, others are choosing to spend less to improve revenue and response rates.

It sounds counter intuitive, but international brands like Telenor, Nationwide Insurance, US Bank, Lloyds Banking Group and Fingerhut have proven Uplift Modelling to boost results while saving up to 40% of their marketing budget.

For more information visit: www.portraitsoftware.com/sydneyseminar.
Wednesday, July 8th

ADMA Forum 2009 Conference and Exhibition

  • When: 8-10 July
  • Where: Sydney Convention and Exhibition Centre, Darling Harbour, Sydney
  • What: The ADMA Forum 2009 brief says that it will explore results-driven approaches to digital marketing, data insights and analytics, multichannel challenges and B2B direct marketing, meaning there'll be no shortage of things to wet your DM whistle. The keynote will be delivered by marketing super-blogger Joseph Jaffe, with Mark Buckman chief marketing officer of the Commonwealth Bank also making an appearance. Social media expert Fi Bendall will instruct on good research techniques in social media marketing and keep an eye out for Marketing magazine contributor Douglas Nicol's session on new opportunities for direct and digital to work together, called 'Not drowning, just waving'.

For more information head to the ADMA Forum website or email admaforum@adma.com.au