Case Study: In the palm of your hand – Nokia’s launch of the first Windows based mobile
CAMPAIGN: NOKIA LUMIA MOBILE ADVERTISING CAMPAIGN CLIENT: NOKIA AGENCIES: INMOBI, CARAT BACKGROUND The Nokia Lumia was the first Windows-based mobile...
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She Runs The Night – strategy, execution, results of Nike’s groundbreaking campaign
Campaign: She Runs the Night Client: Nike Agency: Razor Background The Nike brand was strong within the running market, but Asics had a slight edge...
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Hurling tomatoes to cure bank rage
Campaign: Bye Bye Bank Rage. Hello Heritage. Client: Heritage Bank Agency: BCM Partnership Technology: MediaMind Background In a long-term campaign, winning...
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Delightful direct campaign for the Arts Centre
Campaign: Sally’s First Show Client: Arts Centre Melbourne Agency: OgilvyOne Melbourne Background Seeing a live performance can change the course...
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A triumph of Aussie branded entertainment
Campaign: No Leave No Life Client: Tourism Australia, Southern Star Entertainment Partners/agencies: SMG Red, Channel Seven, Carat, OMD, DDB Background...
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Creating websites, apps and a new cricket league
Campaign: KFC T20 Big Bash League websites and app Client: Cricket Australia Agency: Reactive Platform: Sitecore Background After a hotly-contested...
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The original social network – Heart Foundation’s ‘Mums United’ campaign
Campaign: Mums United Client: The Heart Foundation Agency: Soup Background Over 60% of adult Australians and one in four children are either overweight...
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Mutant chew: Wrigley/X-Men promo packaging
Campaign: 5X limited edition gum and X-Men: First Class promotional packaging and point-of-sale material Client: The Wrigley Company Agency: Saltmine Design...
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Rising to the occasion: Abbott’s Village Bakery brand launch
Campaign: Abbott’s Village Bakery Client: George Weston Foods Agency: Landor Associates Background Proprietary bread brands in Australia face a difficult...
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TOM Organic packaging redesign: taking eco-chic mainstream
Campaign: TOM Organic packaging redesign Client: TOM Organic Agency: Truly Deeply Background The first and only range of feminine hygiene products accredited...
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