Marketing Case Studies

About marketingmag.com.au

Welcome to marketingmag.com.au, the online home of Australia’s marketing community. marketingmag.com.au is a dedicated online space for marketers to discuss daily industry news, to argue or agree with industry-leading expert bloggers, and to share insight and opinion about the Australian marketing community. At marketingmag.com.au, you can have your say on exclusive textual, audio and visual content about a diverse range of marketing sectors, including direct marketing, branding, advertising, digital marketing and recruitment.

marketingmag.com.au has partnered up with MyMarketingJobs to offer a comprehensive jobs database, allowing visitors to the site the chance to search through extensive marketing-specific jobs listings. Registered users can take advantage of the added benefits of being able to upload their own detailed candidate profile, tailor job searches specifically to their experience, receive regular job listing updates, and allow themselves to be headhunted by recruiters.

All this featured content and more will, for the first time, bring Australia’s marketing community together around a dedicated online resource, and there are even more benefits to come over the course of the year for registered marketingmag.com.au members. Finally Australia’s marketing community gets the online home it deserves.

marketingmag.com.au, the online home of the Australian marketing community.

About Marketing magazine

Marketing magazine has been exploring the strategic challenges facing businesses large and small every month for nearly 25 years, and it continues to be a trusted resource for marketers and media professionals in Australia. Each issue is packed with in-depth reports, commentary and sage advice from leading industry specialists, and Marketing is still Australia’a number one resource for information on implementing strategies, maximising campaigns and gaining competitive advantage in the marketplace.

Niche Media and custom publishing

With award-winning editors, an exceptional creative studio and an experienced sales and account management team, Niche Media has remained one of the most successful independent print publishers in Australia, and has expanded its business activities to include coupons, digital media and events.

Niche can provide an entire end-to-end custom publishing solution, including: print, production, distribution, design, editorial and advertising sales. Leveraging Niche’s expertise and experience in all of these areas takes the pain away for clients – they give a brief and Niche delivers the result.

Click here for more information.

Marketing Magazine Contributor FAQs

Which is the best way to contact the editor?

I much prefer emails, without a doubt. Attach your submission to an email but don’t forget to include a short paragraph explaining the gist of your piece in case I don’t get time to open the attachment. Please send to me at: kylie.Flavell@niche.com.au.

Why haven’t I heard back?

Last month I received a total of 964 emails so it does take some time. That said, no email is ever left unopened. If you send me something on global warming and I know there is a Green issue coming up, I may save your email in that month’s folder and contact you closer to that date. If you really want an answer ASAP feel free to send a follow-up email to remind me that you are still waiting!

How far ahead do you work?

I commission articles for each issue THREE MONTHS PRIOR. It is never too early to contact me. Many companies have our features list and simply select the features or themed issues relevant to their business and submit related articles at the start of the year. Pages get booked out well in advance.

What do I need to send you with my article?

Please include:

• A high res head shot of the author. This must be 300 dpi in jpg or tif format. It can be colour or black and white.
• A 40-word bio of the author including email, website or phone details.
• Any high res images or tables that you would like to accompany your piece or a note explaining what type of images you could potentially source at a later date.
• Your article in a WORD DOCUMENT. Not a pdf, not a zip file, not a power point slide.
• Any related case studies (can be from 200 – 800 words).
• A brief paragraph within the body of your email explaining the premise of your article.

How long should my piece be?

A one-page article is generally 800 words. A two-page article is about 1200 words. If you have something longer I will consider running a three-page article if it is particularly engaging or you have several images to include.

I have a short news item or event listing to contribute, what should I do?

You are welcome to send any news items to both myself and our online editor Kate Kendall. kate.kendall@niche.com.au. Generally our news items in the print magazine are from 250-500 words. Please re-write any press releases so that they are from an objective viewpoint. Naturally we will be editing them ourselves, but those that are ready to go and devoid of self-promotion and hyperbole are more likely to be published first. For event listings you have the option of appearing online or in our For Your Diary section in the print magazine. Please provide the dates, venue, contact details and a 40-word description of your event.

What are the Focus sections?

The four rotating Focus sections take up one third of each issue. Network relates to marketing careers, students, entrepreneurs, corporate networking and recruitment. DigiGuide is a new one this year and it encompasses all things digital, from mobile and OOH Bluetooth enabled billboards, to microsites and blogs. Media Zone is for all those in ad land and focuses on creative in the marketing industry. One:2:One is all about direct marketing, including email, SMS, direct mail and data.

It’s a good idea to pitch your article at one of these Focus sections as you can be assured of a targeted audience. This year each cover of Marketing will display which Focus section is featuring for that month.

When will my fabulous article be available?

Generally each issue goes on sale on the 28th of the previous month. So for example, June’s issue is at newsstands on the 28th May. If you have contributed an article or comment then we are happy to send you a complimentary copy a week prior to the sale date. Please be sure to send your postal details to me with your article. If you wish to buy more copies you can visit a newsagent or Borders bookstore or contact our Subscriptions Department via e-mail: subscriptions@niche.com.au or free call: 1800 804 160.

I see you have a feature coming up, how does my CEO/marketing director get involved for comment in that feature?

Most of our features are written in-house and we like to interview a range of experts in the industry for each piece. If you have someone in mind for comment, please email me a brief description of their expertise (not just a bio but something that directly relates to our feature), as well as a general idea of their availability. Most of our interviews are conducted by phone or email as we are often too busy to get out of the office.

Advertise

Content to come

Disclaimer

Site Feedback