• Marketing Mag Website

  • Marketing Case Studies

Articles from year/month

Amnesty International Australia - Chinese Internet Censorship

Client: Amnesty International AustraliaCampaign: Chinese Internet CensorshipAgency: Care Network, Bendalls Group, dgmAustralia (in partnership) The Challenge Amnesty International set the challenge of how they could leverage social media to create a debate confronting issues around internet censorship in China, ...

SBS - Six billion reasons for a new brand expression and counting

Background SBS, the world’s most multicultural and multi lingual broadcaster began in the 1970s and it’s most recent identity was shaped in 1991. In those 17 years, Australia has changed a lot, media has changed a lot – and Australian’s understanding of multiculturalism has changed a lot. We needed a more contemporary ...

Sportsgirl goes down the branded ecommerce path

Background Competition is set to continue for the fashion dollar and despite a few false starts, retailers are seeking to capitalise on the growth of internet shopping as tech-savvy, time-poor consumers increasingly head online to shop. While iconic girls fashion brand Sportsgirl enjoys strong market leadership, ...

Advertising