Most Commented
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Creating loyalty online – moving away from brand ‘speed dating’
Much has been made of the way people interact online. There has been a lot of discussion about how the attention spans of users of social media are...
Wednesday, February 22nd, 2012 10:47 am GMT +11
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Time management: six quick steps to maximising productivity
These days, time is money. We’re all aware that we need to manage our time well to get the job done, increase our profit margins and keep our clients...
Tuesday, February 21st, 2012 07:39 am GMT +11
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Reputation management: Comparing the Westpac and Perpetual cases
The financial services sector has been a bearer of bad news lately – amounting to valuable lessons on reputation management. Let's compare the news...
Thursday, February 16th, 2012 08:54 am GMT +11
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Online video for business – steps to creating a professional YouTube channel
We can all be TV stars now by starting a YouTube channel. Creating compelling videos helps you engage with your target audience and is a great way...
Thursday, February 16th, 2012 07:59 am GMT +11
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Group buying’s potential remains unfulfilled + infographic
The juggernaut group buying sector exceeded revenue expectation in 2011 and posted a phenomenal 650% year-on-year growth. Its ability to tap into...
Wednesday, February 15th, 2012 10:46 am GMT +11
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Mobilise your brand: tips for turning an online ad into a sale
You build a rich, eye-catching mobile ad. Consumers click on it in droves. Everything is going according to plan and you expect accolades from your...
Monday, February 13th, 2012 05:44 pm GMT +11
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The internet comes of age, responsibility and paperwork its prize
This guest post is by Anna Cicognani, executive general manager, Marketing Services, PMP Limited and David Warwick, director of technology and services,...
Monday, February 13th, 2012 02:24 pm GMT +11
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Mobile advertising – a journey of facts, stats and fiction
Until recently I hadn’t spent a lot of time in the dungeons of mobile advertising; that is, using web banners and other mechanisms to generate a...
Saturday, February 11th, 2012 09:02 am GMT +11
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Digital OOH – What’s up Australia?
News from the UK’s Outdoor Media Centre (OMC) shows UK digital out of home (DOOH) revenues continuing to grow at a rapid rate. Why? It’s the happy...
Thursday, February 9th, 2012 04:55 pm GMT +11
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Beat it into them, and they’ll believe?
In an interesting little factoid to come out of Edelman’s ‘2012 Trust Barometer’, Australians believe their scepticism towards marketing messages...
Wednesday, February 8th, 2012 04:37 pm GMT +11
