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  • Blogs

    2011 forecast series… Social media

    In the lead up to July’s release of Marketing magazine’s annual publication for 2012, The Marketing Survival Guide, we’re winding...

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    • How Australia’s top 500 companies are using social mediaHow Australia’s top 500 companies are using social media

    Recent Blogs

    • Link to: Will your mobile strategy fall off the cliff?

      Will your mobile strategy fall off the cliff?

      Over the years, I’ve been watching with great interest the rise and fall of mobile manufacturers and operating systems. When our mobile company was established...
      Tuesday, May 8th, 2012 10:59 am GMT +10 by Jon Mooney
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    • Link to: Getting your CEO on board

      Getting your CEO on board

      Working in a brand agency, one of the most common questions we get asked by our clients is, “How do I get my CEO on board with this brand project?”...
      Tuesday, May 8th, 2012 10:59 am GMT +10 by Richard Foster
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    • Link to: Third-party credibility turbo charging company credibility

      Third-party credibility turbo charging company credibility

      Third-party credibility as a strategic PR approach entails involving credible third parties in an organisation’s communication. The involvement of the...
      Tuesday, May 8th, 2012 10:59 am GMT +10 by Craig Pearce
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    • Link to: 4 reasons to look at in-stream video advertising now

      4 reasons to look at in-stream video advertising now

      Few of us need a fortune teller to know that in-stream video advertising is hot right now, and getting hotter. Worldwide, around 200 billion videos are...
      Tuesday, May 8th, 2012 10:59 am GMT +10 by Carolyn Bollaci
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    • Link to: Social media etiquette for businesses

      Social media etiquette for businesses

      On social media you might not be able to see the other person you are talking to but that doesn’t mean you can forget to use your good manners. When...
      Tuesday, May 8th, 2012 10:59 am GMT +10 by Catriona Pollard
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    • Link to: 2011 forecast series… Online video

      2011 forecast series… Online video

      In the lead up to July’s release of Marketing magazine’s annual publication for 2012, The Marketing Survival Guide, we’re winding back...
      Tuesday, May 8th, 2012 10:59 am GMT +10 by Karen Stocks
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    • Link to: SoLoMo at work – in Australia!

      SoLoMo at work – in Australia!

      Joe Barber sits down with Lifelounge Group CEO Dion Appel to extract some valuable insights into leveraging SoLoMo.   Social networking and mobile...
      Tuesday, May 8th, 2012 10:59 am GMT +10 by Joe Barber
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    • Link to: The age of ‘the big idea’ is over

      The age of ‘the big idea’ is over

      For some time now I have been expounding the virtues of brands becoming far more data-centric in their approach to marketing and communications. No company...
      Tuesday, May 8th, 2012 10:59 am GMT +10 by Mark Cameron
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    • Link to: The most social Olympics ever – how brands can get involved

      The most social Olympics ever – how brands can get involved

      Soon the world will be glued to their TV screens watching athletes jump, swim, run and generally make the rest of us feel pretty unfit in their pursuit...
      Tuesday, May 8th, 2012 10:59 am GMT +10 by Josh Frith
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    • Link to: Why successful PR is a marriage not a one night stand

      Why successful PR is a marriage not a one night stand

      As in relationships, not being able to fully commit to your PR agency is a recipe for disaster. This applies to the PR agency too, if they are only in...
      Tuesday, May 8th, 2012 10:59 am GMT +10 by Jocelyn Hunter
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    • Link to: At the end of the day, B2B is people dealing with people

      At the end of the day, B2B is people dealing with people

      Social media is an important issue that is on the minds of senior management of many organisations both large and small. Businesses worldwide are taking...
      Tuesday, May 8th, 2012 10:59 am GMT +10 by Michael Haynes
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  • Recent Comments

    • wordmistress on Woolies mocks Coles with Everyday Rewards ad
    • Top10 Gamification Executions | EnGaming on Top10 gamification executions
    • Mark Cameron on Brands must move from quantity to quality in Facebook marketing
    • The best times for social marketing | Marketing Space on The best and worst times for Facebook, Twitter engagement
    • Daniel Young on Why successful PR is a marriage not a one night stand
  • Tweet Feed

    skyhorse: eBay brings offline segmentation online, identifying ‘geo-tribes’ for advertisers http://t.co/Sysdwshw via @marketingmag
    14 minutes ago
    reply | follow skyhorse
    seo4ireland: Q&A with direct marketing guru Drayton Bird http://t.co/9qMRdMHh via @marketingmag
    57 minutes ago
    reply | follow seo4ireland
    melissanorfolk: Spotify launches with local partners http://t.co/zEDNzPO7 via @marketingmag
    4 hours ago
    reply | follow melissanorfolk
  • Upcoming Events

    1. May
      22
      Tue

      1. Fast Track E-commerce and Online Retailing [SYD]
      2. CeBIT Australia 2012
    2. May
      23
      Wed

      1. CeBIT Australia 2012
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