Being responsible with consumer data
Social media is changing the way that marketers think about the world around them. Platforms like Facebook are not just new ways of reaching audiences,...
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Gamification? A quick overview for brands
Gamification is yet another buzzword. But is it actually useful for brands? In this article I take a look at how the principles of gaming apply to digital...
by Kim Hopwood
Marketing myth busters: if people prefer print ads, are digital marketers failing?
The immense volume and variety of information on the internet makes it easier than ever for consumers to form opinions about brands and make purchasing...
by Paul Robson
Brand health is brand wealth
Since the dawn of time, man has sought the fountain of youth – the magic elixir to stay healthy and live longer. According to a website called ‘tastyhuman.com’,...
by Karl Treacher
The evolution of social media thinking
There have been various waves of awareness and action (or not) when it comes to social media. One of the earliest waves to trickle ashore was back in...
by Martyn Thomas
The post-Facebook apocalypse
You’ve done the social media course. You’ve given the meticulously researched presentation to senior management full of infographics, embedded videos...
by Peter Applebaum
Small brands, big impact: why craft beer is top of the hops
By Torgeir Watne, Victoria University The brewing industries in many countries are undergoing dramatic changes, with increasing numbers of craft breweries...
by Marketing
Moving from ‘brand centricity’ to ‘people centricity’ to achieve share gain
Companies across a whole array of industries continue to spend big dollars on brand research. The perennial problem is that most brand measures don’t...
by Gillian O'Sullivan
10 myths about agencies from a former client
After jumping the client-agency fence to join The Monkeys from IBM, Matt Michael reflects on the myths that prevail between both sides. When I decided...
by Matt Michael
Culture: Every employee is in sales
Managing director of marketing consultancy, The Bee’s Knees, Karen Gallagher, joins Karl Treacher to discuss the best possible marketing tool an...
by Karl Treacher
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