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Legal requirements for running promotions and competitions
If you run brand promotions, competitions, Facebook promotions, or any other type of sweepstake, you should take a read of the following guide to make...
by Alicia Beachley
Round up your Posse to change the way you search
South by Southwest, or SXSW as it has come to be known, is a mecca for those involved in the tech start-up scene. The March SXSW festival is held each...
by Mark Cameron
Netflix: a house of cards or the new HBO?
By Jon Silver, Queensland University of Technology In arguably the TV event of 2013 so far, House of Cards – a $100 million, 13-episode TV series starring...
by Marketing
Marketing’s lucky number is one
Marketing has always been about numbers – how much you spend on advertising versus the returns it gives you. It’s always suffered, of course, from...
by Aden Forrest
Mobile and offline media: bridging the gap
In this age of digital marketing, one might believe the days of outdoor and other traditional advertising platforms are numbered. However, the emergence...
by Melle Staelenberg
Mark my words
“Without libraries what have we? We have no past and no future.” – Ray Bradbury I’m a words man. It’s what I love and a major part of...
by Richard Foster
A simple tool for creating ‘out of the box’ ideas
Marketing and product managers often say they need a range of ‘out-of-the-box’ ideas to develop new products and to boost their brand or business....
by Ken Hudson
Getting value from product placement
This is the first article in a series on the role of product placement in Australia. In this instalment Michael Byers discusses how to measure the value...
by Michael Byers
Can you handle social media in-house?
I’m always concerned when I see job ads running for social media managers of companies. I can’t help but wonder if it’s something of a knee-jerk...
by Yvette Adams
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